ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Marketing of Manchester United in Singapore
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This 35 page paper examines the United Kingdom football club Manchester United and how it is marketed in Singapore. The club has successfully made the transition from sports club to commercial entertainment whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. This paper considers how this has been achieved and examined the underlying theory of marketing in this type of environment. The bibliography cites 26 sources.
Filename: TEMarkMU.rtf

The Natural Gas Industry
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This 49 page paper examines the natural gas industry from the perspective of an oil company. The paper looks at why gas and oil are important, the nature and origins of gas, how it was first used and developed into a commercial product. The paper then examines the ways in which exploration and drilling occurs, how it is produced and transported from the well to the end user, the view of natural gas in the middle east and how it may be renewed with a cocktail of micro-organisms in depleted oil wells as well as the and potential competition to the fuel. The paper ends with a brief conclusion. The bibliography cites 19 sources.
Filename: TEgasind.rtf

The Optimal Research Design
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This 12 page paper provides an overview of the optimal design for a research study of low fare airlines, after assesing experimental, quasi-experimental and non-experimental designs. Bibliography lists 10 sources.
Filename: MHDesExp.rtf

The Problem of the HIV / AIDS Orphans in Sub Sahara Africa
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This 39 page paper is an in-depth look at the problems faced by orphans who have lost their parents as a result of AIDS. The paper starts with an introduction outlining the purpose of the study and the contents. The paper is written in chapters examining the virus and its' prevalence, then looking at orphans who are HIV positive, the changes the high death rate is causing in the social structures, the physical and mental impact of the situation on the orphans and the policies an actions which are in place. The bibliography cites 47 sources.
Filename: TEaidshiva.rtf

The Problems at Sainsbury's
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This 25 page paper looks at an issue facing the management of Sainsbury's, a UK supermarket, The firm is loosing market share and the profit levels are lower than a few years previously. The paper gives an introduction which defines the problems and give aims and objectives for the research, then performs an in-depth literature review. The review looks at the firm and the way it competes and then assesses the way firms can gain customers and keep them, creating loyalty. Primary research is then simulated with the findings reported and recommendations made. The bibliography cites 20 sources.
Filename: TEprobsains.rtf

The Problems of Football Clubs and How to Increase Revenues Through Ticket Sales; A Research Proposal
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This 12 page paper looks at the problem faced by many football clubs; the need to increase revenue. The paper outlines a proposal to investigate the way football clubs may be able to enhance revenue through ticket sales. The introduction, problem statement and research objectives and literature review are presented before a research methodology is proposed. The bibliography cites 12 sources.
Filename: TEticketsa.rtf

The Reasons for Regional Variation of House Prices in the UK
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This 10 page paper considers the influences that are seen to have an effect on house process and how these vary between the regions. The paper looks at this from the perspective of supply and demand, with the higher demand areas suffering disproportionate increases in house process. The writer then uses this information to cross reference with different factors such as regional income, productivity and unemployment levels in order to demonstrate how prices are determined and why there are regional price variations. The bibliography cites 5 sources.
Filename: TEhousep.rtf

The Rediscovery Of The Human / The New Physicality In Late Medieval Art & Literature
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A comprehensive, 60 page thesis paper on the transition between what has come to be called in the art field the Romanesque & Gothic periods. The writer asserts, first, that a similar distinction is also present in the literature, and that the Gothic spirit is actually a rediscovery of the physical which had been lost due to the Christian Church's obsession with the spiritual alone. It is ultimately concluded that the transformation of vision that occurred in late medieval ages was the movement from a culture obsessed with becoming divine to a culture more at home in its own humanity. Bibliography lists more than 25 sources.
Filename: Artthes.rtf

The Relationship between Private Security and Crime Reduction; A Research Proposal
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This 16 page paper outlines how research may be conducted to ascertain the relationship between the use of private security firms and reductions in crime rates. The paper looks at the theoretical framework, including ideas such as rational choice theory and routine activities theory. The paper then indicates how primary research may be undertaken. The bibliography cites 13 sources.
Filename: TEcrimes.rtf

The Reporting of the Gujarat Riots in 2002
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This 19 page paper is an examination of the way in which the press reported the Gujarat riots in 2002, also known as the Gujarat Genocide. The paper compares the English speaking press in the area with the vernacular press, focusing on Sandesh and Gujarat Samachar as the local Gujarati daily newspapers. The bibliography cites 10 sources.
Filename: TEgujriots.rtf