ESSAYS -
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Marketing Low Cost Airlines in the UK - Primary Research and Results
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This 14 page paper is the second of a set of two papers. This paper presents the primary research looking at how low cost airlines should be marketed in the UK. This paper conducts the primary research, presenting the tools and that were used, including a fictitious questionnaire or survey and then present the finding with results. The bibliography cites 4 sources.
Filename: TElowairco2.rtf

Marketing Low Cost Airlines in the UK - The Proposal and Literature Review
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This 11 page paper is the first of two papers. The paper gives a proposal for research to identify to most effective ways of marketing low cost or budget airline companies in the UK. This first paper starts with a proposal, which includes justification for the research and a methodology. The paper then undertakes a literature review looking at the way marketing takes place. This section uses a case study to look at how one successful company; EasyJet is marketed and how the marketing forms a part of their core strategy and is both supportive and reflective of the company culture. The bibliography cites 7 sources.
Filename: TElowairco.rtf

Marketing Services; Is Physical Evidence of the Service Necessary?
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For a business to succeed marketing is very important For services marketing is harder as the intangible nature of the output means there is not a physical product to sell. The 10 paper is a proposal for research to assess how important it is for marketers to provide ‘physical evidence’ for the claims they make about services. Many theorists have argued that the need for evidence is very important and looking at service companies such as Singapore Airlines it is perceptions rather than proven quality such as ISO marks that is important when gaining customers. The paper suggests primary research that could be undertaken to assess how important different types of evidence influence the purchase decision and gives a timetable for the research over 13 weeks. The bibliography cites 15 sources.
Filename: TEmktservice.rtf

Married Women in the Workplace; A Dissertation Proposal
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This 5 page paper is a proposal for a dissertation that will study the influences that act on married women determining whether or not they actively participate in the workplace. The paper considers the background, the research question, a brief literary review as well as considering how the study may be conducted. The bibliography cites 4 sources.
Filename: TEwomwrk.wps

Maternal Mortality; Burkina Faso, Chad, Botswana and South Africa
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This 89 page paper is a comprehensive in-depth review examining the literature concerning maternal mortality in Sub-Sahara Africa with specific attention to two countries with poor maternal mortality rates; Chad and Burkina Faso, and two countries where the rate has been improved; Botswana and South Africa. The papers starts by examining the extent of the problem in Sub-Sahara as a whole and then in the four countries chosen by looking at the profile of the countries and then quantifying the level and range of the problem in each of the countries. The next section of the paper examines the causes of the maternal deaths, looking at physical causes including, but not limited to, sepsis, haemorrhage, unsafe abortion and obstructed labour. In addition the social and political causes are also considered. The next section considers the interventions in Sub-Sahara Africa, including the Safe Motherhood Initiative (SMI) and each of the four countries including public policies and the way that interventions have taken pace. The paper ends with a comparison of the countries, a discussion and recommendations for the future. The bibliography cites 26 sources.
Filename: TEmatmort.rtf

McDonalds in China
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This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.
Filename: TEchinaMcD.rtf

Measurements Paper; RyanAir Strategy
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This 12 page paper accompanies a proposal to assess future strategies for the Irish low cost carrier RyanAir. This paper looks at the way in which past research has been undertaken including elements such as moderating, extraneous and confounding variables. The paper consider show this research has been conducted and the results measured and how it may be applied with the primary research. The bibliography cites 12 sources.
Filename: TEryanmeas2.rtf

Meeting Asian Housing Needs in the UK
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This 46 page paper examines the housing needs and the housing provision in the UK for the Asian community. The paper looks at the divergent needs of the Asian community and the ways in which the UK housing provisions are failing to meet all of these needs. The paper comprises of an in-depth literature review that assesses the shortfall between provision and needs in all areas of the housing market; social housing, private rented accommodation and owner-occupied accommodation. The paper then shows the student how to undertake primary research with a suggested questionnaire and an analysis of the expected results. The bibliography cites 21 sources.
Filename: TEasianhou1.rtf

Methodology for Research
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This 9 page paper proposed a methodology for primary research studying the link between a dependant and an independent viable. The paper looks at the different options, proposes the use of questionnaires and looks at factors such as the choice of target sample, sample size and how bias may be avoided. The example used is a project to investigate the link between drugs and crime, but may be applied to other research questions. The bibliography cites 8 sources.
Filename: TEmethod.rtf

Methodology; Research To Assess How the Non Sale of VHS Players Should Impact on the Marketing of Dixons
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In 2005 the Dixon’s Group announced they would stop selling video players as DVD players were so popular. This 5 page paper is an outline methodology for the way primary research may be undertaken to assess the way the company should change and adapt their marketing. The bibliography cites 6 sources.
Filename: TEdixdvd.rtf