ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Designing Research; Why Do Music Users Download from Illegal Sources?
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This 10 page paper shows how research can be designed. Using the example of a music company that wants find out what music users download tracks illegally so they can devise a marketing strategy to encourage legal downloads. The paper identifies the potential sample, considers what data should be collected and how the sample may be most effectively approached and how the information should be collected and presents an outline for a questionnaire. The bibliography cites 5 sources.
Filename: TEmusicdl.rtf

Determining a Future Strategy for Ryanair; Concept Paper
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This 19 page paper is a dissertation proposal to examine the position of the Irish low cost airline Ryanair and to develop a future strategy for the way it can increase market share and revenue in the long term. The paper gives an introduction, outlines the problem, presents a literature overview and a methodology followed by an annotated bibliography. The bibliography cites 20 sources.
Filename: TEryanconcept.rtf

Determining a Future Strategy for Ryanair; Concept Paper
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This 40 page paper is a dissertation proposal to examine the position of the Irish low cost airline Ryanair and to develop a future strategy for the way it can increase market share and revenue in the long term. The paper gives an introduction, outlines the problem, presents a literature overview and a methodology with a length section on the way sampling will take place focusing on the use of the internet for the sample population. The paper is then followed by an annotated bibliography. The bibliography cites 20 sources.
Filename: TEsampleryancon.rtf

Developing a Marketing a Plan for a Fruit Juice Bar
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This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developing a marketing strategy. The paper starts by looking at the company and its branding strategy and concepts and then examines the competitive environment using an in-depth Porters Five Forces analysis. The last part of the paper presents some simulated survey results and uses this, and the analysis t develop a new marketing plan suitable for a small company. The bibliography cites 10 sources.
Filename: TEzumo01.rtf

Developing ICT Strategies for Schools
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This 37 page paper examines the way in which strategies should be formulated for teaching information and communication technology ICT, or information technology (IT) on schools so that all students can leave with good IT skills. The paper is written with a full table of contents (not included in the page count), includes the research rationale and keys aims. An in-depth literature review is conducted, studying the different barriers that exist and the different approaches which may be used for curriculum design. The paper then presents some primary research (fictitious) to demonstrate how this can be presented and then tied in with the literature review. The paper needs with recommendations of future ICT teaching strategies. The paper focuses on UK secondary schools (years 7 – 13), but would be applicable to other countries and other areas of education. The bibliography cites 34 sources.
Filename: TEICTschool.rtf

Did Negative Publicity against The AKP During The 2002 Turkish General Elections Help To Secure Their Victory
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This 17 page paper is proposal and a literature review to consider the hypothesis that the negative publicity campaign carried by the secular press against the Truth and Justice Party (AKP) during the 2002 general elections in Turkey helped the AKP to secure their victory. Te paper gives an online proposal and then carries out a literature review, looking at the position in Turkey and looks at relevant theories, such as the way negative campaigns have been seen in other countries and the value of PR such as that conducted by the AKP. The last few pages are a summary of the sources used in the literature review. The bibliography cites 14 sources.
Filename: TEakpmedia.rtf

Different in Target Market Perception of Levi Jean in London and Hong Kong
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This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for any difference. The paper also includes an example of primary research. The bibliography cites 21 sources.
Filename: TElevimarket.rtf

Diplomatic Immunity / Is there A Need To Rethink The Vienna Convention ?
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A 60 page paper that provides an overview of diplomatic immunity as it applies within the United States and for United States citizens in other countries. This paper reflects upon cases against diplomats having committed crimes in the United States, reflects upon the history and purpose of diplomatic immunity, considers the problem of abuses and the benefits inherent in this system of legal exclusion from prosecution, and then determines if there is a need to re-address the existing policies and legal statutes regarding its application. Bibliography lists 35+ sources.
Filename: Dipimm.wps

Dissertation Proposal; Critical Evaluation of UK Welfare Benefits and/or Support System for Asylum Seekers and its’ Implications for Women Asylum Seekers and Refugees with Particular Focus on Somali Asylum Seekers and Refugees
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This 22 page paper is the proposal for a dissertation to examine the impact of the UK welfare state on asylum seekers and how this impacts particularly on Somali woman and children who may be mire vulnerable and need more support than other asylum seekers groups. The paper outlines research questions, presents an outline literature review that includes consideration of the role of the welfare state and the way in which asylum seekers and refuges are treated and a methodology for primary research with the use of interviews. The bibliography cites 45 sources.
Filename: TEasywelfare.rtf

Dissertation Proposal; International Crises and the Socio-Political Impact on the GCC Countries
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This 3 page paper is a research proposal to develop an understanding of the way in which crises impact socio-political environment inside and between GCC countries and who this may then impact outside of the GCC alliance. The paper outlines the research question, gives a brief methodology and then undertakes a short background literature review. The bibliography cites 3 sources.
Filename: TEgccsoc.rtf