ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing In Tourism
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A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
Filename: PGtourmk.RTF

Marketing Low Cost Airlines in the UK - The Proposal and Literature Review
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This 11 page paper is the first of two papers. The paper gives a proposal for research to identify to most effective ways of marketing low cost or budget airline companies in the UK. This first paper starts with a proposal, which includes justification for the research and a methodology. The paper then undertakes a literature review looking at the way marketing takes place. This section uses a case study to look at how one successful company; EasyJet is marketed and how the marketing forms a part of their core strategy and is both supportive and reflective of the company culture. The bibliography cites 7 sources.
Filename: TElowairco.rtf

Marketing NetJets
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An 11 page paper discussing the marketing base of NetJets, a fractional ownership airline company. NetJets uses a time-share concept to sell interest in corporate-sized jets, enabling the purchase of as little as one-eighth ownership rather than bearing the total cost of purchase, maintenance and operation. It is the leading competitor in its industry, and was purchased by Warren Buffet in 1995. The paper examines NetJets and the 4 Ps with concentration on price, and compares NetJets to the early days of Southwest Airlines. It concludes with the recommendation that NetJets offer capital budgeting analysis to potential customers as a marketing tool. Bibliography lists 7 sources.
Filename: KSnetJets.rtf

Marketing Report; Container Shipping in the Mediterranean
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This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a company new to the area may enter the market, including the potential ports of call. The bibliography cites 8 sources.
Filename: TEcontmed.rtf

Marketing Services
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A 6 page paper answering four marketing questions focusing on services. Two of the questions are about Alitalia’s failure to keep pace with other European airlines in terms of revenues and customer use. Another question focuses on the marketing of charities, and the final one addresses the issue of keeping existing customers while attracting new ones. Bibliography lists 2 sources.
Filename: KSmktgSvcsAir.rtf

Mars: Our Future in Space
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A 7 page discussion of the Mars exploration program. Emphasizes the reasons behind our obsession with Mars exploration and traces the revised plans for that exploration which have been fabricated since the loss of two U.S. spacecraft in 1999. Bibliography lists 8 sources.
Filename: PPmarsB.rtf

Mary Shelley's 'Frankenstein' / Nineteenth-Century Science
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A 10 page paper examining Mary Shelley's work in the light of the scientific discoveries of the time. The paper particularly discusses the work of Sir Humphry Davy, Luigi Galvani, and Giovanni Aldini in relation to their theories about the connection between chemistry, electricity, and living matter. Bibliography lists 5 additional sources.
Filename: Frank.wps

Materials Used In Advanced Aircraft Design
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This 4 page paper looks at the different materials used in advanced aircraft design focusing on composite materials including the materials used for stealth technology. The bibliography cites 4 sources.
Filename: TEairmat.rtf

Mauritius: Tourism And Social Problems
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12 pages in length. Tourism, in and of itself, is meant to bolster the economic strength of the city, state or country where it exists. While its two primary functions are to expose the traveler to the location's unique and wonderful offerings, as well as allow the people to benefit financially from the money the tourist leaves behind, it has also been known to elicit a less than advantageous outcome in the way of labor, environmental and political issues. Mauritius is one of many places where tourism has become a double-edged sword with the local people, inasmuch as it represents much-needed economic support while at the same time reflecting certain problems for the natives. Bibliography lists 16 sources.
Filename: TLCMauri.rtf

McLuhan's Typographic Man
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This 6 page paper includes a brief summary of a review of McLuhan's work. Then, the paper goes on to discuss the concept. Bibliography lists 4 sources.
Filename: SA841sum.rtf