ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Management At Three Major Airlines
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A 9 page paper discussing the similarities and the management philosophies of American, United and Delta. All old, established companies, they are the three leaders of the US airline industry in terms of total revenues. Neither was profitable until the federal government authorized air mail by private carrier in 1925, and all three operate with only an uneasy peace with their pilots. The paper asks whether any of the three practices TQM, and concludes, based on the company-as-hostage stance of the pilots, that they do not. Bibliography lists 12 sources.
Filename: 3Airline.rtf

MANAGING AT-HOME WORKERS
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This paper discusses factors that managers must consider in managing at-home workers, also known as telecommuters. The paper examines how managers can determine if telecommuting is a viable option for employees, and how it can be best implemented. Bibliography lists 3 sources.
Filename: MTteleco.rtf

Managing Technology; Studying Motion Sensors
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This 4 page paper looks at why it is important to study the use of motions sensors in a university with the aim of reducing power wastage. The paper then presents some recommendations of the research and some conclusions. This is followed by three example power point slides one for the introduction, one for the recommendations and one for the conclusion. The bibliography cites 2 sources.
Filename: TEmotsensor.rtf

Mandatory Retirement At Age 60 For Airline Pilots / Safety Or Discrimination ?
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This 17 page research paper examines the issue of mandatory retirement for all American airline pilots at age 60. The writer includes background information and a detailed statement of the problem.
Filename: Pilot60.rtf

Marketing Air Freight On The Internet
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A 10 page research paper which looks at what is needed to have a successful presence on the Internet for an air freight carrier. The writer specifically profiles the Web sites of FedEx and UPS examining the features which make these sites successful. Bibliography lists 6 sources.
Filename: Airfreit.wps

MARKETING AND AVIATION
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This 6-page paper discusses marketing in the airlines and aviation industries, the changes it has undergone, consumer perception, competition and frequent flyer programs. Bibliography lists 5 sources.
Filename: MTmaravi.rtf

Marketing at American Airlines
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A 7 page paper discussing the approaches that American Airlines is taking in marketing itself in early 2004. Long-haul carriers still have not fully recovered from the aftermath of the 9/11 attacks and the recession that followed, and American Airlines maintains some attractive offers. Most offers are attractive only to rather narrow market segments, however, and some co-branding efforts are more hype than substance, such as an alliance with Discover card that gives consumers the ability to apply for “rewards” certificates at the rate of 0.25 to 1.0 percent of non-gas purchase expenditures. American is offering more than 100 promotions at the present time, but only a few have any real value for the consumer. Bibliography lists 9 sources.
Filename: KSairMktgAm.rtf

Marketing Audit of Boeing
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A 24 page paper providing a marketing audit of Boeing's commercial aircraft business. Boeing's market currently is in upheaval in many respects as four major US airlines are operating under Chapter 11 bankruptcy protection and those that are not are facing excruciating pressures. The US market is in transition, but much opportunity exists in other parts of the world as the US market settles out. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, strategies, sales efforts and marketing information. Much of the success of its 777 and 787 models will depend on the airline industry regaining health. The US economy continues to strengthen, and as it does, air travel is likely to increase, and airlines in other parts of the world appear to be in better financial health. All of this will positively contribute to Boeing's success with both its foundation products and its new ones. Bibliography lists 10 sources.
Filename: KSmktgAudBoe2.rtf

Marketing Audit of Boeing’s 7E7
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A 15 page paper discussing Boeing’s newest product line. Introduced in April 2004, after six months of offering the product for sale to customers Boeing has orders for only 62 planes rather than the 200 it expected in 2004. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, sales efforts and marketing information. The airline industry continues to lose money each quarter, but economic conditions continue to improve. Recommendation in the executive summary is for Boeing to increase its sales efforts to enable it to take full advantage of first-mover advantage. Bibliography lists 4 sources.
Filename: KSmktgAudBoe.rtf

Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf