ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Pfizer Inc.: Publics And Public Opinion
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This 5 page paper discusses Pfizer Inc. The writer identifies the different publics the company serves and comments on the inactive publics and why the company needs to consider these groups. The essay also discusses public opinion and how Pfizer is attempting to change the negative opinion Americans hold towards pharmaceutical companies. Finally, the writer comments on the effectiveness of the companies messages to the public. Bibliography lists 8 sources.
Filename: PGpzrpr.rtf

Phantom Limb Pain
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A 5 page research paper that examines what science knows about phantom pain and how it is being treated. Phantom pain is frequently a problem for amputees who continue to feel pain in their missing limb even years after its loss. Bibliography lists 6 sources.
Filename: khphpain.wps

Pharmaceutical Industry
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This 7 page paper discusses the global pharmaceutical industry. The essay begins with a general overview of this industry, the types of companies within the industry, mergers and consolidations of companies and the primary reasons for these mergers. The writer also comments on the world market share held by U.S. corporations and comments on the profitability of pharmaceutical companies. The essay then explains that the industry's market structure is oligopolistic with heterogeneity among the few corporations that dominate the world market. The essay also discusses the issue of pricing. Bibliography lists 5 sources.
Filename: PGphrm3.rtf

Pharmaceutical Industry And Biotechnology Industry
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A 15 page paper that compares and contrasts the two industries. The writer begins with an overview of each industry, including their annual revenues, challenges and operational structures. The next section discusses the competitive issues and strategies for each industry, including the mergers and acquisitions in the pharmaceutical industry and why these have become necessary. The international cooperation within each industry is then discussed ending with the management issues in each industry. Data are included. Bibliography lists 7 sources.
Filename: PGphbio.rtf

PHARMACEUTICAL INDUSTRY AND BUSINESS CYCLES
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This 7-page paper focuses on the pharmaceutical industry and how its growth has compared with business cycles from 1980-2000. The essay examines the general economic cycles during this period, and, when possible, notes revenues and growth of the pharmaceutical industry. Also discussed are recommendations on how pharmaceutical companies can work with business cycles. Bibliography lists 8 sources.
Filename: MTphacyc.rtf

Pharmaceutical Industry: Tutorial
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An 8 page paper. The pharmaceutical industry is one that is highly competitive and highly profitable. This paper provides an overview of the industry, including data regarding jobs and salaries, and then discusses two issues facing the industry. The two issues are pricing and the increased use of alternative treatments. Tutorial comments are provided within the text. Bibliography lists 4 sources.
Filename: PGpharm.rtf

Pharmaceutical Industry: Which Function To Outsource
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A 5 page paper. Using a Harvard College case study about Eastman Kodak's outsourcing IT as a basis along with other resources, the writer discuses the issue of outsourcing in the pharmaceutical industry. Specific topics are addressed: possible trade-offs, a framework for deciding which functions to outsource, a framework for selecting a partner, comment on the strength and weakness of the framework, and concluding remarks about outsourcing. Data regarding the proportion of pharmaceutical companies who outsource are included. Bibliography lists 5 sources.
Filename: PGphmou.rtf

Pharmaceutical Liability
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This 12 page paper discusses the complex issues related to pharmaceutical liability. Using a scenario in which a drug company knows a new medication might cause serious health problems for a very small percentage of users, the writer explores the question: should this knowledge be made public by the vice-president, who is likely to lose his or her job by making a public statement. Specific cases are reported, some of which are very similar to the scenario. Pharmaceutical liability law is also discussed. Bibliography lists 7 sources.
Filename: PGdrug.wps

Pharmaceutical Maketing Ploys and Viagra vs. Levitra
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A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer in marketing these two popular drugs. This paper addresses the factors that determine marketing design and consumer purchasing behavior. The lack of information regarding potential adverse side effects in most of these ads is illuminated. Bibliography lists 6 sources.
Filename: PPdrgMrktViagra.rtf

PHARMACEUTICAL SALES AS A CAREER
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This 8-page paper examines pharmaceutical sales as a career choice. The essay discusses benefits of the job, the trend of the pharmaceutical industry, what companies are looking for in a job candidate and what some of the pitfalls of this career might be. Bibliography lists 5 sources.
Filename: MTphasal.rtf