ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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MARKETING HOME HEALTH CARE SERVICES
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This 3-page paper covers some suggestions when it comes to marketing of home health care medical services to the population. Bibliography lists 4 sources.
Filename: MTmahohe.rtf

Marketing in Health Care
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A 7 page paper which discusses the relevance, as well as the negative and positive factors of marketing in the National Health Service. Bibliography lists 10 sources.
Filename: RAhlthmk.rtf

Marketing Plan for Utilizing the Adult Nurse Practitioner at an HIV/AIDS Clinic
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A 9 page paper discussing increased utilization of nurse practitioners for direct patient care at an HIV/AIDS clinic. Increased utilization of NPs in an HIV/AIDS clinic can bring about several benefits, including patient responsiveness, financial considerations and ability to see greater numbers of patients. Patients are likely to build closer interpersonal relationships with NPs than with MDs, which can benefit patients in a variety of ways, including how they manage their disease. Much of the territorial posturing by the medical community is falling away, enabling NPs and MDs to work in better cooperation for the good of their patients. Bibliography lists 18 sources.
Filename: KSnursPractAIDS.rtf

Marketing Plan: Promoting Birth Control in Chicago
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A 10 page paper presenting a marketing plan for a non-profit venture into Chicago’s inner city to promote birth control among teens. All of the three major ethnic groups will be served, but African-American teens will receive extra attention in that they are the group with the highest rate of teen pregnancies. The paper discusses the market segment, finances and contingencies. Provides a breakeven analysis, balance sheet and cash flow analysis for the first several months. Bibliography lists 6 sources.
Filename: KSmktgBConChi.rtf

Martha Rogers & The Science Of Unitary Human Beings
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This 6 page paper explains Martha Rogers theory, The Science of Unitary Human Beings. The basic principles of the theory are outlined and explained, including the energy fields of humans and the environment. The writer then discusses therapeutic touch as introduced by Krieger and Rogers' support for this technique within the Unitary Human Beings theory. A brief case study in which a patient was helped with therapeutic touch is also presented. Bibliography lists 5 sources.
Filename: PGnurun.rtf

Maslow And Nursing
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A 4 page paper that begins with an introduction to Maslow's hierarchy and then briefly explains each of the levels in the hierarchy. The writer then discusses the implications of the theory to nursing, emphasizing the need for nurses to remember what level most of their patients are on. Bibliography lists 5 sources.
Filename: PGmslnr.RTF

Mass Media, Immunizations and Current Knowledge
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This 4 page paper provides an overview of the issue of the mass media coverage of the problem of immunizations and the contributions of mass media to public perceptions. Bibliography lists 3 sources.
Filename: MHDrugMe4.rtf

Massage and Shoulder Pain
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A 4 page consideration of a client with chronic shoulder pain. The massage therapists asks several questions in order to identify the most effective treatment approach. Bibliography lists 2 sources.
Filename: PPmassageShoulder.rtf

Massage Therapy
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This 5 page paper discusses some aspects of massage therapy, including its history, and how traditional massages differ from those given in America. Bibliography lists 3 sources.
Filename: HVMsgThp.rtf

Massage Therapy as Alternative Pain Management
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A 3 pages research paper on massage as a pain management strategy. Massage therapy is defined as "soft-tissue manipulation by trained therapists for therapeutic purposes" (Tan, et al, 2007, p. 195). Massage is offered in many styles and forms, such as "Swedish, reflexology, Shiatsu, Rolfing, and craniosacral" (Tan, et al, 2007, p. 195). Frequently, it is used as an adjunctive therapy that helps to prepared the patient for other interventions (Tan, et al, 2007). This discussion of massage therapy will examine its use as a strategy that can be used for pain management. Bibliography lists 4 sources.
Filename: khmtpain.rtf