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Papers On Internet & Related Issues
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Developing a Marketing Plan for an Online Jewelry Business
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A 5 page paper which discusses developing a marketing plan for an online store, specifically a jewelry store. Various information is provided which illustrates some of the things to look for, where to start, success stories and other bits of information. Bibliography lists 5 sources.
Filename: RAjewelry.doc

Developing a Web Page for “Eyes R Us”
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This 12 page report discusses the processes involved in the creation of a Website for an organization called “Eyes R Us.” From designers to dentists to dairy farmers, small-business owners are finding that the Web is an affordable and effective way to promote their products and services. Equally important to know with some degree of certainty whether or not a company’s prospective clients go on the Web to research and buy products and services. With the proliferation of software tools promising an easy-yet-professional-looking site in just a matter of hours playing on the home computer, it is easy to assume that there is no reason to hire an expensive “webmaster” or developer to create a site. The keys to successful Web marketing include planning for costs, developing a concept, and product positioning . . . as well as a great Web site. The author of this paper clearly advocates outsourcing the process. Bibliography lists 8 sources.
Filename: BWeyerus.wps

Developing a Website for Family Veterinary Pet Care Clinic
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A 5 page paper reviewing the requirements of a veterinary clinic seeking to design and implement a web page for the clinic. As a medical practice, it is necessary for pet owners to bring their pets to the office for direct care, but there are many services and points of information that the clinic can provide at its website that will serve all of its customers – both human and animal – well, while also promoting the business and increasing its value to customers well beyond the needs of annual vaccinations or spaying and neutering companion pets. The site will provide general information; employee profiles; and useful external links. Bibliography lists 4 sources.
Filename: KSitWebVetClin.rtf

Developing an Online B2B Relationship with Current Customers
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A 3 page paper discussing points that need to be considered when developing B2B relationships in the electronic environment. In principle, nothing about e-business has changed basic business principles or the basics of marketing. In practice, the advent of the Internet has changed virtually everything. The Internet has removed virtually all geographical boundaries. What each company needs to guard against most is hidden unethical behavior along the supply chain that may not be apparent to either company but could be detrimental to the future of each. The paper uses Gap as example. Bibliography lists 2 sources.
Filename: KSmgmtB2BconsSCM.rtf

Developing Primus Securities’ Website
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A 10 page paper examining hardware and protocol that Primus Securities, a fictional online trader, might need to support its site and its operation. The paper discusses the network, network protocol, network components and client/server considerations of the physical infrastructure. It also discusses changes in web development, J2EE and Microsoft.NET. Bibliography lists 6 sources.
Filename: KSitPrimus.rtf

Development of a Network Society
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This 17 page paper considers how different forms of mass media change the society in which they operate. This paper focuses on the concept of the Guttenberg Galaxy and communication over the internet to explain how information and the mass media changes society and the perception of society with empowerment of members of that society. The bibliography cites 20 sources.
Filename: TEintsoc.rtf

Differing Presentations of Information on the World Wide Web: Evolution Verses Creationism
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A 6 page overview of the value of the World Wide Web in research applications. Contends that, while the Web is a tremendously useful research tool, the information which can be found there can vary dramatically in regard to its factual information and the opinion which is being delivered. Utilizes three sites arguing creationist verses evolutionist theory to document this contention. Bibliography lists 3 sources.
Filename: PPevoWWW.wps

Digital Audio Formats
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A 4 page paper discussing .wav, MP3, MIDI and MOD music-storing formats. Digital music and other audio forms have benefited greatly from the innovations of recent years. After the advent of the Internet, audiophiles formerly started their music downloads before going to bed for the night, for the download time of only a few files would take hours to complete. The legal landscape has greatly changed as well; the involvement of more corporate entities in music and other audio file downloading has resulted in more options being available for today’s users. Bibliography lists 3 sources.
Filename: KSdigAudForm.rtf

Digital Audio Recording
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An 11 page paper tracing the development of digital audio recording and exploring how it works. Digital audio recording arrived in a commercial way in the early 1980s with the development and release of the compact disc (CD). It appears that the CD is only the beginning, however, as digital audio recording continues to progress. It provides convenience, reliability and lower production costs, but it is certain that copyright holders have not yet finished trying to mold its applications into forms most profitable for them. Bibliography lists 5 sources.
Filename: KSdigAudioRec.rtf

Digital Economy / Promise and Peril in the Age of Networked Intelligence
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A 7 page review 'The New Age of Networked Information' presented by Don Tapscott. Particular emphasis is placed on the importance of the new technologies and their utilization in both business and personal pursuits. Caution is provided that although utilization of the new information technologies is imperative to a business' survival, such use must be carefully calculated and planned.
Filename: Digital.wps


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