ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing for the Internet Business
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This 5 page paper focuses on Monster.com as an example of an e-business and looks at a variety of marketing schemes. ACNielsen, SRI and Cyber Dialogue are noted as companies that help businesses gain access to marketing information and techniques. Bibliography lists 6 sources.
Filename: SA242net.rtf

Marketing Hi-Tech Products and Services
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This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they are, how they differ and the way that ‘proof of concept’ may apply to derivative sales. The paper then discusses the need to match market research with the different types of innovation, the purpose of emphatic design, the product mix and co marketing and finally considers what technology that may challenge current cultural barriers may be seen as more popular in the future. The bibliography cites 3 sources.
Filename: TEhitechm.rtf

Marketing Music on the Internet
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A 10 page paper discussing how the Internet and digital music have evolved together. Though the future of Napster largely has been left to copyright holders, the likely demise of Napster does not signify the end of all digital music exchange on the Internet. Rather, that in the future will be used to drive CD sales. Increased acceptance of downloaded music can allow new artists and independent music companies to gain much greater exposure than otherwise would be possible. Bibliography lists 13 sources.
Filename: KSmktgIntMusic.wps

Marketing on the Internet
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This 8 page paper considers how marketing o the internet can take place, The paper begins by considering the market itself, its’ development and future potential of e-commerce. The paper then looks at the opportunities it presents and how it need to market in order to fit in with the purchasing models that are emerging. The bibliography cites 9 sources.
Filename: TEmrkint.rtf

Marketing on the Internet; A Case Study
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This 18 page paper considers the advantages and disadvantages of marketing in the internet and how a company should undertake deciding whether to develop an internet presence. Included in the paper are issues such as the presence and size of the target market, the suitability of the product and the use of the web to support or create sales and the strategic use of marketing on the internet to reduce traditional risks. The case concerns Benetton and whether they should pursue an internet strategy, however, the theories and arguments are relevant for other industries and companies. The bibliography cites 19 sources.
Filename: TEmarweb.rtf

Marketing PC-Based Home Security
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An 11 page paper discussing the marketing of current developments in central and electronic security systems that are also capable of controlling home systems such as heating and lighting. The smart house holds great promise for the future. Paradoxically, however, though most systems center on security, there is very little mention of security measures for the systems themselves. Includes an executive summary, letter of transmittal and one tablel. Bibliography lists 5 sources in 13 footnotes.
Filename: KSmktgITHomeSec.rtf

Marketing Plan - Journal Of Cleaner Production:
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A 15 page paper that presents a marketing plan for the entitle journal. The Journal of Cleaner Production is published by Elsevier Science, Ltd., who describes this journal as an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure progress towards sustainable societies. The journal is unique in a number of ways, not the least of which is that it is a scholarly scientific journal that is distributed exclusively over the Internet. The following marketing plan includes all the appropriate components, such as the vision for the journal, business description, description of the product, description of the industry, target audience, market conditions and size, competition and the marketing mix. Bibliography lists 8 sources.
Filename: PGmktjcp.rtf

Marketing Technology; The Impact on the UK Supermarket Industry
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This 9 page paper examines the way in which marketing technology as impacted and changed the UK supermarket industry. The paper looks at the use of data collections through loyalty card schemes and the way this information is mined to create useful marketing data to facilitate fine target marketing. This strategy is argued as the main source of Tesco’s current dominant position. The paper considers the impact on the way companies operate and the structure of the industry. Internet market is also briefly considered. The bibliography cites 6 sources.
Filename: TEtescoloyal.rtf

Marketing Through Web Sites
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This 8 page paper is a comparison of three internet sites; www.amazon.co.uk, www.skysports.com, and www.bbc.co.uk. Each site is considered from a marketing perspective in terms of its’ goals, the information it gives and the advantages it may create for the organisation that runs the site. The bibliography cites 6 sources.
Filename: TEwebste.rtf

MARKETING TIPS FOR AN EBUSINESS
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This 3-page paper offers some marketing suggestions for an ebusiness promoting salt lamps. Bibliography lists 1 sources.
Filename: MTebusmark.rtf