ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Managing the Information Technology Resource/Chap. 9 & 10
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An 8 page summary of two chapter from Jerry N. Luftman's Managing the Information Technology Resource (2004), a textbook for IT professionals. Chapters 9 and 10 are addressed. No additional sources cited.
Filename: khit910.rtf

Manes and Andrews’ Biography of Bill Gates: “Gates: How Microsoft’s Mogul Reinvented an Industry”
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This is a 5 page paper discussing Manes and Andrews’ 1993 biography of Microsoft’s Bill Gates. The 1993 biography “Gates: How Microsoft’s Mogul Reinvented an Industry” by Stephen Manes and Paul Andrews tells the story of the rise of Bill Gates and his company Microsoft during the early years of the computer software industry. The book is lengthy and does have several personal insights offered on Gates in the authors attempt to humanize the man deemed as America’s richest man. Manes and Andrews know a great deal about the computer industry and therefore this results in a great deal of detail about Microsoft and the industry and leaves less room for information about its central character, Gates. Nevertheless, the book still does Gates justice in revealing his motivation, competitiveness, work ethic and energy which led him to the top of his industry despite surrounding controversy, tradition and competition. Bibliography lists 3 sources.
Filename: TJBGate1.rtf

Manual and Automatic Indexing and Article Retrieval
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This 14 page paper examines the differences between manual and automatic indexing along wit the relevant advantages and disadvantages and then considers how a single interface may be developed to help with the retrieval of documents that have been indexed. The bibliography cites 9 sources.
Filename: TEindexing.rtf

Manuel Castells' "The Power Of Identity" - Literature Review
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3 pages in length. Technological advancement of the late twentieth century has transformed into an ironic duality of both blessing and curse as mankind ventures into the twenty-first century. Manuel Castells utilizes myriad examples of how humanity's desire to improve and simplify have actually complicated and even threatened global societies in a number of ways. With rapid technological change arguably the single most important aspect of mankind's progress over the past fifty years, there can be no question as to the double-edged sword inherent to such tremendous advancement. Social and ethical threats abound from the combined speed and expanse with which the world is being inundated with rapid technological growth. Bibliography lists 4 sources.
Filename: TLCCastell.rtf

Marc Prensky: Don't Bother Me, Mom, I'm Learning
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This 3 page paper briefly reviews Marc Prensky's book about using computer games to help young people learn. Bibliography lists 1 source.
Filename: HVPrenRv.rtf

Mark D. Robins' "Cyberdistributors: The Liability Of Online Service Providers For Defamatory Speech Of Others" - Summary
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3 pages in length. The writer discusses if there is a viable and legal way for online service providers (OSPs) to police the content of message boards where subscribers post defamatory and/or false statements, given the enormity of the Internet and the undetermined legal ramifications of such behavior. Bibliography lists 1 source.
Filename: TLCCyberdis.rtf

Marketing A Combined Bricks and Mortar and Ecommerce Company
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This 7 page paper chooses a specific organization and discusses their incorporation of e-marketing strategies within the overall marketing plan as well as looking at how segmentation and positioning strategies are affecting the marketing and media mix. The paper also makes use of a SWOT analysis. The company chosen is Barnes and Noble. The bibliography cites 6 sources.
Filename: TEbarnesn.rtf

Marketing a Wireless Router
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An 18 page paper addressing marketing considerations for a Cisco wireless router. The paper provides a market analysis; company analysis; value proposition; and marketing strategies. Includes an outline and executive summary. Bibliography lists 11 sources.
Filename: KSmktgRoutr.rtf

Marketing Account Aggregation Services
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A 5 page paper discussing aggregation as an appropriate addition to existing online banking service and a marketing plan for introducing the service. The paper recommends first marketing to existing online banking customers, those most comfortable with Internet use and with the reliability of online security. Bibliography lists 5 sources.
Filename: KSbankInt.wps

Marketing Computers on the Internet in Europe;An Industry Report
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This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how best market in this situation is outlined suing the 4 P’s and looking at the example of Dell. The bibliography cites 11 sources.
Filename: TEcomput.rtf