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Papers On (Mass) Media & Broadcasting
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Scripted Television is an Art Form
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This 5 page paper compares and contrasts scripted television with reality TV. Bibliography lists 3 sources.
Filename: SA832TV.rtf

Sears: Electronic Versus Print Marketing
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This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography lists 10 sources.
Filename: SA833Srs.rtf

Selling Radio: The Commercialization of American Broadcasting
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This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Filename: MHRado3.rtf

Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf

Should there be a Utilitarian Approach by the Media when Reporting on War?
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This 8 page paper considers the role of the media when reporting on war. The paper focuses on the war against terrorism in Afghanistan, but can be applied to other conflict. The writer looks at how the reporting may serve the philosophy of the greatest good, and how reports may conflict with commercial interests. The bibliography cites 4 sources.
Filename: TEutilre.wps

Signaling the Wave of the Future: Radio Broadcast Media in the 1930s
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A 14 page (13 pp. + 1 pg. outline) paper which examines the medium of radio during the 1930s, and among other issues provides an historical background, discusses its pioneers, considers types of programming, and explores the emergence of broadcast journalism. Bibliography lists 15 sources.
Filename: TGradio.rtf

Sin, Sanctimony & Satire - John Updike's A Month of Sundays
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A 15-page paper that reviews John Updike's 1975 novel entitled A Month of Sundays and examines the greed and scandal that marked the world of evangelism in the decade following its publication. The humor and ambiguity of A Month of Sundays is discussed, followed by a discussion of the practices of televangelists Oral Roberts, Jim and Tammy Faye Bakker, and Jimmy Swaggart in the late 1980s. Bibliography lists 12 sources.
Filename: LCSatire.doc

Sirius Satellite Radio and FCC Broadcast Regulation of Fines
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A 10 page paper which examines Sirius Satellite Radio, how the FCC is regulating fines on broadcasters, and discusses the increase in disk jockeys who are choosing Sirius to avoid restrictions. Bibliography lists 5 sources.
Filename: TGsirius.rtf

Sitcoms Of The 50's & 60's -- Media Portrayal Of The American Family
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A 14 page research paper on the history of situational comedies ("sitcoms") and their presentation of the American family during the 1950's and 60's. The writer discusses specific shows, their characters, and the degree of reality presented by them and their on-screen families. Comparisons are made between yesterday and today regarding TV's portrayal of divorce, social problems, etc; Bibliography lists approximately 10 sources.
Filename: Sitcom60.wps

Situation Comedy Through the Ages
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Sitcoms are explored from the fifties through the nineties in this 10 page overview. The programs are exposed as being unrealistic and the question of why some comedies endure while others fade is the main theme of the paper. Highlighted shows include 'I Love Lucy', 'The Honeymooners', 'The Dick Van Dyke Show' and 'Seinfeld'. Bibliography lists 8 sources.
Filename: Sitcomed.doc


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