ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Liquor Industry Adherent Self-Regulation: Must Rule Advertisements In All Forms Of Mass Media
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8 pages in length. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. In spite of the fact that the broadcast media are the focal points for such a vast array of advertising techniques, they do not reserve the right to censor public consumption. Some believe that imparting television and radio executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the press. Advertisers have the right to sell their products in whatever manner is most effective; in fact, that is the entire essence behind the free enterprise: that each business has the constitutional right to align whatever components are necessary to make it stand out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most advantageous light possible; it is up to the broadcast media to respect this concept of freedom of speech. It is an unusual occurrence, but entire industries do sometimes regulate their own advertising if it is established that the message being presented is contradictory to societal norm, and the liquor industry is a prime example. Bibliography lists 8 sources.
Filename: TLCLqSlf.rtf

Local Media Sales
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5 pages. This paper addresses the media advertising costs and techniques for certain media entities within the Miami-Fort Lauderdale areas of Florida. Included will be such information as what type advertisers use what type media, as well as the type of listeners, viewers, etc. who can be expected to be attracted to the advertisements per media. Bibliography lists 2 sources.
Filename: JGAmedsl.wps

Logical Fallacies: Glenn Beck on Global Warming
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This 3 page paper provides an overview of a radio show by Glenn Beck on global warming, and points out the logical fallacies. Bibliography lists 2 sources.
Filename: MHGlennBec.rtf

Mad Cow Disease / Media & Economic Impact On The Cattle Industry
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A 30 page paper that considers the problem of mad cow disease and the impact on the cattle industry, the problems with the media, and the market fluctuations and their overall impacts. Bibliography lists 30 sources.
Filename: Moo.wps

Man and the Mass Media: The Theoretical View of Marshall McLuhan
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This 3 page paper provides an overview of the central views of Marshall McLuhan regarding the mass media and applies them to a modern perspective. Bibliography lists 5 sources.
Filename: MHMassMediaTh.rtf

Manipulation; The Power of the Media
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This 9 page paper considers how the role of the media may be seen as influencing public opinion and actions. The writer looks at television, newspapers, radio and the Internet for examples of media manipulation that may take place. The paper includes real cases to illustrate the points raised. The bibliography cites 6 sources.
Filename: TEmanipu.wps

Manipulation; The Power of the Media
[ send me this essay ]
This 9 page paper considers how the role of the media may be seen as influencing public opinion and actions. The writer looks at television, newspapers, radio and the Internet for examples of media manipulation that may take place. The paper includes real cases to illustrate the points raised. The bibliography cites 6 sources.
Filename: TEmanipl.wps

Mass Media & How People Think
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A 9 page research paper that examines the mass news media and its influence. The new media is enormously powerful, as it provides the main conduit through which the public learns of the state of current events. Research demonstrates that often journalism does not provide the public with sufficient background information to thoroughly understand a news event. The emphasis is on sensationalism and drama rather than on information content. Sociological, political and psychological research demonstrates both the relevancy and power of the mass media--where strengths exist, but primarily where its foibles lie. Bibliography lists 11 sources.
Filename: khmsmed.rtf

Mass Media -- the Perpetuation of Globalization
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This 5 page report discusses the role played by mass media in the globalization processes of commerce and information taking place throughout the world. On one hand communication technology such as television is thought of as the link to the development of the “global village” and the key to understanding other people in other cultures. On the other hand, it has been and can be blamed for the violence in American society and said to have damaged moral behavior and reasoning, while leading to the overall decline of literacy. Bibliography lists 4 sources.
Filename: BWglobmm.rtf

Mass Media and Advertising
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A 9 page paper which discusses how mass media effects advertising. The paper illustrates that the relationship between the two is very similar, in that the mass media, no matter the organization, group, company, station, or corporation, has need of involving itself in advertising their particular entity in order to gain attention from the public. In this, it is obvious that mass media and advertising effect and influence one another. Bibliography lists 6 sources.
Filename: RAmedadvt.wps