ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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THE SPECTACLE: PAUL THALER
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This 4 page paper discusses the OJ Simpson trial from the perspective of Paul Thaler. What is on trial in this book is the media and their behavior and motivations during the trial and afterward. Quotes cited from text. Bibliography lists 1 source.
Filename: MBthaler.rtf

The Speech of General Colin Powell before the Republican National Convention
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A 10 page paper discussing the speech that General Colin Powell made regarding the state of education in the US prior to the official nomination of George W. Bush as the Republican candidate for the 2000 presidential election. It is a wonderful and rousing speech, but the greatest evidence of the effectiveness of General Powell's speech does not lie with those who agree to his statements, but rather with those who agree with little or none of it. The biting sarcasm that at least one critic managed to convey speaks more as to the effectiveness of General Powell's speech than could anyone who agrees with his statements. Bibliography lists 4 sources.
Filename: KSColinPowell.wps

The Spiral of Silence Theory
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This 5 page paper literature review provides both sides of the controversy of Elisabeth Noelle-Neumann's spiral of silence theory that contends people tend to side with popular opinion. Both positive and negative positions are discussed. Bibliography lists 6 sources.
Filename: SA117sos.rtf

The Stroop Effect Phenomenon As A Measure Of Cognitive Functioning Of Bilingual Subjects
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This 5 page research paper investigates the Stroop Effect Phenomenon, what it is, its effects and some of the many research studies conducted examining the effect under different conditions. Attention is paid to bilingual speakers and the Stroop effect. Bibliography lists 5 sources.
Filename: Stroop.wps

The success of the AKP Party in Turkey has been due to their success in communicating that they are a moderate unified party despite their religious foundation.
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This 10 page paper is an outline for a project or dissertation that examines how and why the AKP (Truth and Justice Party) in Turkey have become so popular. The paper outlines the area of research with primary and secondary research questions and then undertakes a brief literature review to indicate the direction of the the proposed research. The bibliography cites 7 sources.
Filename: TEturkpol.rtf

The Suitability of an Article for Publishing
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This 7 page paper considers an article submitted by a student n a case study to examine whether it is suitable for publication in an academic journal. The paper considers the requirements of any academic article and the way it should be written including aspects such as sources, references, evidence to support an hypothesis as well as alternate paradigm.
Filename: TEartpub.wps

The Super Tuesday Speech by George W. Bush:
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This 12 page report discusses remarks made by Texas Governor George W. Bush on “Super Tuesday,” March 7, 2000. The speech is analyzed in terms of communication tactics and rhetoric. The historical context of the speech, its style, and even its negative remarks about fellow candidates are all examined in terms of communication effectiveness and the ability to persuade potential voters to show their support of the candidate’s ideas and ideology. Bibliography lists 6 sources.
Filename: BWtueGWB.wps

The Team Effort in an Effective and Full-Service Advertising Agency
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This 7 page report discusses the numerous components necessary to create an effective advertising campaign and the fact that an advertising agency that bills itself as “full-service” must be able to provide all components of the marketing-advertising -public relations mix. A hypothetical situation is presented in which a potential client is the local cable television conglomerate and could mean as much as an additional $1 million in the agency’s annual billables. Every member of the agency team pitching the account -- two creatives (one specializing in graphic design, the other in media art direction), the public relations director, the media buyer, the top account executive at the agency, the agency president, their associated direct-mail specialist, the finance officer, and even the agency owner, who always makes an appearance for top clients. In other words, in order to demonstrate the agency’s capabilities, a full “dog and pony show” is planned. Bibliography lists 5 sources.
Filename: BWagency.wps

The Telecommunications Act Of 1996
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4 pages in length. The writer discusses issues related to the implementation of The Telecommunications Act of 1996. Bibliography lists 4 sources.
Filename: TLCtel96.doc

The Tenuous Relationship Between the American Military and the Media
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A 10 page overview of the evolution that has occurred in the relationship which exists between the U.S. military and the media. While during the World Wars our military trusted the media and often shared critical information with it as a matter of course, that relationship degenerated with the Vietnam War. Today the relationship is still tenuous to say the least. Bibliography lists 5 sources.
Filename: PPmediaW.rtf