ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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How to Enhance the Reputation of the US and its’ Citizens
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The reputation of counties depends on a range of factors. The United States has suffered as a result of recent global events. This 34 page paper is a study that has the aim of developing a strategic approach for the US to enhance its reputation to create a more positive image using only volunteers. The paper details the problem and the causes of the problem, examines the way in public relations tools may be used to manipulate public perception and presents an example of primary research that identifies the audience that should be targeted with any reputation enhancement strategy. The paper also includes a case study where poor performance required a cost effective people centric public relations campaign to rebuild reputation. The paper concludes with a broad strategic approach that could be adopted. The bibliography cites 16 sources.
Filename: TEUSreputa.rtf

How to Translate
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A 3 page "how to" paper written as a speech explaining the process of translating text from one language to another. There are three main steps, including preparation, text production and proofreading for meaning and accuracy. Machine translation is fine for many uses where accuracy is not critical. At about 70 percent accuracy, it is fine to use for websites or email, but human translation should be 100 percent accurate, including meaning that is implied but not specifically stated in the text. Bibliography lists 2 sources.
Filename: KStranslate.rtf

How to Win Friends and Influence People
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A 5 page paper discussing some of the processes described by Dale Carnegie in this landmark work. First published in 1936, Carnegie's principles are as relevant today as they were when first published. The principles are most readily visible in the work setting, but they apply to every aspect of human interaction. The paper includes labeled examples of pathos, ethos and logos. Bibliography lists 4 sources.
Filename: KScommArgue.rtf

How to Write a Direct Mail Letter
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This 4 page paper examines the theory behind witting a good, effective direct mail letter to be used in marketing campaign. The bibliography cites 3 sources.
Filename: TEdirmal.rtf

How, When And Why People Use "Code Switching" In Language
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4 pages in length. Surviving in a multicultural society requires myriad social tools – both intrinsic and man-made – to uphold the requisite behaviors expected of those who are not native to the community. Code switching has become one of the most popular – if not one of the most controversial – examples of how the spoken language has fallen victim to the lazy tongues of many bi- and multilingual societies. Bibliography lists 5 sources.
Filename: TLCCodeSw.rtf

Howard Kurtz's 'Media Circus'
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A 5 page paper that provides an overview of the major points in Kurtz book which critically analyzes public journalism and the newspaper industry. No additional sources cited.
Filename: Mediacir.wps

Human and Non-Human Communication
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This 3 page paper looks at communication, language and speech in the context of cultural anthropology. Examples are provided for human and non-human forms of communication. Bibliography lists 3 sources.
Filename: SA342com.rtf

Human Rights And The United Kingdom's Entertainment Law Industry
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6 pages in length. The recent developments in human rights law have had a significant impact upon the United Kingdom's entertainment law industry with regard to breach of privacy, obscenity and censorship issues. The ever-evolving nature of human rights laws has given way to a redefining of just what it means to possess the very basis of justifiable claim when it comes to one's rights; in doing so, the United Kingdom's entertainment law industry has found it necessary to represent myriad angles of such redefinition within the boundaries of the Human Rights Act. Bibliography lists 6 sources.
Filename: TLCUKing.wps

Human Rights: Case Study
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5 pages in length. Billy, a former Golf Masters Champion and celebrity interviewer for Channel 9, discovered that the Daily Gossip is planning to publish an article in its Sunday edition that claims he enjoyed "sexual pleasures" with two lap dancers at a London club in January 2002. Concerned the story will upset his six-year-old son from his former marriage to Linda, he claims that since he is single and a minor celebrity there is no public interest in the claims of the Daily Gossip. However, Alf, Billy's public relation manager and agent, just informed him that the Daily Gossip paid £50.00 to Janie, Billy's ex-lover, for her exclusive interview where she will allege that Billy drinks excessively. This news distresses Billy a great deal and has him concerned about his reputation, inasmuch as he just appeared in a government-sponsored advertisement advising young people of the dangers of alcohol. Billy's reputation is on the line; along with feeling betrayed by those closest to him, he also must consider the validity of such claims and what they will most likely do to both his personal and professional life. Bibliography lists 6 sources.
Filename: TLCHumCS.rtf

HUMANIST VERSUS STRUCTURALIST PHILOSOPHIES
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This 4 page paper discusses the humanist views of William Wordsworth to the structuralists views of T.S. Eliot, Jonathan Culler and Michael Foucault. Quotes Cited from the text. Bibliography lists 5 sources.
Filename: MBstruc.rtf