ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Disney Analysis
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An 8 page paper. Based on a Harvard Case study, the writer presents an executive summary, an introduction, a synopsis of problems, strengths, weaknesses and threats and recommendations with justification. By 1984, many analysts wondered if Disney was about to collapse. It was said that Disney had not kept up with the times. It has now reclaimed their enviable #1 position in the industry. Bibliography lists 1 source.
Filename: PGdsny2.rtf

Distinctions in Furniture Buying
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This 6 page paper delves into how the buying public makes furniture purchases. Gender and social class are considered along with various other factors. Studies are cited, and variations in consumer behavior are discussed. The commercial market is also touched on. Bibliography lists 4 sources.
Filename: SA107Frn.wps

Distinguishing Between Advertising and Promotion
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A 4 page paper discussing advertising and promotion, how they are similar and how they are different. One of the "four Ps" of marketing – the marketing mix – is that of promotion, of which advertising is a part. Promotion includes advertising, but the marketer may not have as much direct control over promotion as over advertising. One view is that advertising is the longer term prospect, that active promotion as a discrete activity is a more short term affair. Both contribute to the same overall goal but take different approaches. Bibliography lists 5 sources.
Filename: KSadvPromo.rtf

Distribution Channel Strategy at FedEx Kinko's
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A 4 page paper reviewing an "InfoWorld" article discussing FedEx Kinko's new remote printing service. Rather than printing a file and then taking it either to Kinko's or an in-house printing office, the user sends it to Kinko's electronically for remote printing. The user can select any number of remote Kinko's locations, enabling it to forego expensive shipping of heavy brochures and catalogs or overnight service for smaller items. As FedEx Kinko's converts increasing numbers of businesses to the concept of remote printing, it gains revenue from that aspect of the business; creates value for its customers; links its customers tightly to the company; and does not dilute earnings on the process with the effects of soaring fuel costs. Bibliography lists 2 sources.
Filename: KSmktgFedXkink.rtf

Distribution Channels at Levi Strauss
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A 5 page paper discussing the means by which Levi Strauss moves its product away from production facilities to regional distribution centers to customers' warehouses. It also briefly discusses distribution and supply logistics. Bibliography lists 4 sources.
Filename: KSLeviDist.wps

Distributive Negotiations and Automobile Sales
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A 5 page paper that provides an overview of the processes involved in distributive negotiations and applies them to automobile sales. This paper also demonstrates the most effective avenue for success in car sales negotiations. Bibliography lists 2 sources.
Filename: Carsales.wps

Do Global Consumer Brands Work?
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5 pages. Considers how companies can best deal with global consumerism; gives arguments on both sides and concludes with what types of marketing the global consumer might best respond to. Bibliography lists 10 sources.
Filename: JGAconby.wps

Do Successful Companies Cause Their Own Failure
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A 14 page paper. The catalyst for this paper is an article entitled The Architecture Of Simplicity written by Professor Danny Miller in 1993. Miller offers a theory that is contrary to what most other writers in terms of what causes a company to fail. Miller argued that successful companies cause their own failure because they focus on one narrow simple theme, activity, product or issue to the exclusion of other activities or products. In other words, the company moves into a mode of simplicity and this will eventually cause the company to fail. The writer overviews the article and presents comments from other writers both on Miller's theories and on other issues, such as the product life cycle. The writer responds to this question: Over time, does a successful dominant firm's narrow focus fail to recognize the end of a product life cycle or is the firm a victim of simplicity? and makes a final conclusion based on all the literature presented, which is that there is a causative relationship between simplicity and the product life cycle. Bibliography lists 10 sources.
Filename: PGmlsmpl.rtf

Does Branding Limit Consumer Choice?
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This 5 page paper considers the limitations on control and choice that are placed on consumers as a result of aggressive branding. The bibliography cites 3 sources.
Filename: TEbrandc.rtf

Does Sex Sell Music
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This 19 page paper begins with a general introduction of the use of sex in advertising, per se. The author then reports the way sex has been used in the music industry, including some of today's rappers moving into making porn movies. Britney Spears and others are used as examples of performers who began with an image of wholesomeness and transitioned into a very different image. Examples from Russia and Japan demonstrate that using sex to sell music is not and American phenomenon. Does sex really sell music? The jury is out. Consider the fact that while sales in the industry dropped by 3 percent in one year, sales in the Christian and gospel arena rose by over 13 percent in that same year. The author presents a discussion that includes comments from those who believe sex sells, e.g., even a classical label used sex to sell one artist's classical music, and those who believe it is not working at all. Bibliography lists 17 sources.
Filename: PGsxmsc.rtf