ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Differences in Consumer and Business Marketing and Sales
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This 14 page paper considers how marketing to consumer and business markets have commonalities and differences. Understanding the different target markets can aid in the allocation of marketing resources and the design of marketing campaigns. The paper includes consideration of the different segmentation methods, the purchase decision-making processes, buying stage models and practical differences that need to be understood by a marketer such as transaction based models and relationship building. The bibliography cites 16 sources.
Filename: TEbusmark.rtf

Digital Marketing And The Restaurant Industry
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5 pages in length. Inasmuch as cyberspace represents the new frontier, commerce must converge with this ever-growing technology as a means by which to fortify its marketing ability. The notion of a digital market – a network of small enterprises – within the restaurant industry clearly indicates the need for considerable expansion in order for the industry to maintain an equal presence. Bibliography lists 6 sources.
Filename: TLCmecon.wps

Dimensions A Hospital May Use To Position Itself
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Hospitals, like any other business, need to compete in order to survive and thrive. This means tat have to consider the way in which they wish to position themselves in a market. This 3 page paper looks at the different dimensions that a hospital may consider when determining the way it should be positioned. The bibliography cites 2 sources.
Filename: TEhosppos.rtf

Dining Behavior
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This 10 page paper provides ten numbered reference sources with a one page description of each. Sources are discussed in depth, as well as how they were accessed and for whom they are most appropriate. A variety of sources are used including net sources, books and journal articles. No bibliography.
Filename: SA418din.rtf

Dippin' Dots Ice Cream
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An 8 page paper assessing the situation described in a student-supplied case; identifying several alternatives; choosing one; and presenting rationalization for the choice. The paper recommends that the company create an alliance with Starbucks to extend Dippin' Dots' distribution and contribute to reducing seasonal effects in sales at Starbucks. Bibliography lists 5 sources.
Filename: KSmgmtDipDot.rtf

Direct Advertising and Soccer in North Texas
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This 5 page report discusses a hypothetical direct mail campaign for the introduction of a professional soccer team in the North Texas market. Of the potential options for such a campaign, the writer presents three which will best serve the needs and budget of the team owners and promoters who want to fully capitalize on the actual event that surrounds the playing of the game, particularly in its inaugural season. They intend to use this campaign to generate excitement and anticipation for the team's arrival, as well as selling season ticket packages. Bibliography lists 4 sources.
Filename: BWsocrad.wps

Direct Marketing
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5 pages in length. Written in a unique format, this paper examines the ways companies use marketing to make their product more attractive than that of their competitors. Citing examples from some of the major product advertisers, the student gets a close look at marketing strategy. 4 sources.
Filename: JGAdirct.wps

Direct Marketing using Electronic Mediums
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This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the internet and how it has adapted and changed marketing. The bibliography cites 15 sources.
Filename: TEinternetmark.rtf

Direct Sales Strategies
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This 8 page paper examines direct sales strategies, focusing on the use of a direct sales force and the use for telesales and telemarketing. The paper looks at the advantages and disadvantages and the relevant strategies of each approach. The writer includes consideration of direct sales being used for selling generic, or undifferentiated products. The bibliography cites 10 sources.
Filename: TEdirsales.rtf

Director Of Marketing Job Functionality: United States And Mexico
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10 pages in length. Assessing the job functionality of America and Mexico's directors of marketing, it is important to take into account the vast differences in economics, technology and education. Both directors strive for a better profit margin, lower competitor interchange and stronger presence within the particular industry; however, the manner by which each one goes about reaching these objectives is directly associated with his country's resources. Bibliography lists 8 sources.
Filename: TLCdirec.wps