ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Denver looking For Workers
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(3 pp). Overall Colorado's rate of unemployment as of August of this year (2000) was 2.7 percent; the corresponding figure for Denver over the same time period was 2.3 percent. With employers along Denver's Front Range mountains scrambling to fill job vacancies, senior citizens, teenagers and people previously considered unemployable have become sought-after commodities. Virtually everyone who wants a job has one: Colorado's unemployment rate was 2.3 percent in June, the second-lowest in the country. The jobless rate rose to 2.7 percent in July, but remains at historically low levels. Bibliography lists 4 sources.
Filename: BBdnvemR.doc

Designing a Marketing Audit
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A 6 page paper designing an extensive marketing audit for an existing company. The audit includes items such as market research; best-customer profile; review of marketing materials; examination of product pricing structure; and review of distribution channels, among other investigations. Overall, this extensive marketing audit will provide benchmark information for future audits. The initial effort will require nearly six months to complete, but it will lay a foundation for future audits that will require much less time and labor. Bibliography lists 4 sources.
Filename: KSmktgAudit.rtf

Designing A Pop-Up Ad For Dell Computer
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In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, checking results and adjusting the ad and several other issues. Bibliography lists 7 sources.
Filename: PGdlppup.rtf

Designing an Advertisement
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This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf

Designing Market Research
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This 4 page paper answers two marketing questions. The first considers which types of market research may be best for estimating the demand for a magazine targeted at healthcare professionals. The second considers the development of a new product and how this may be researched and the potential problems, such as loss of competitive advantage and accessing the decision makers.
Filename: TEdesmkr.rtf

Developing A New Branding Strategy for A Fashion Firm
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This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Filename: TEfashbrand.rtf

Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf

Developing a New Synthetic Motor Oil
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A 12 page “consultant’s report” to an oil company concerning developing a new synthetic motor oil. Synthetic motor oils have several advantages over conventional motor oils in terms of performance and longevity. Greater stability at high temperatures over time and enhanced starting ability in very cold weather are two of the advantages that synthetic motor oils offer consumers. Any company seeking to develop and market another synthetic motor oil likely should focus on the technical aspects of the product. The purpose here is to outline a plan and rationale for developing and marketing a new, high-performance synthetic motor oil. Bibliography lists 8 sources.
Filename: KSmktgMotOil.rtf

Developing an Integrated Marketing Campaign for Privatization
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This 5 page paper considers the importance of developing an integrated marketing and communication campaign when undertaking a privatisation of a utility in a developing country, and how similar campaigns have been achieved. The bibliography cites 5 sources.
Filename: TEprivma.rtf

Devising a New Budget
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An 8 page paper devising a new budget for the dietary department at Arbor Hospital. The budget proposes raises for staff, equipment upgrades, reimbursement for patient meals and the introduction of national-chain kiosks in the hospital cafeteria. The paper considers outsourcing the food service function but rejects it for at least the next fiscal year. Includes 2 tables. Bibliography lists 3 sources.
Filename: KSmgmtBudHosp.rtf