ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $9.95/pg!-- The bibliography page(s) are always FREE!

Critical Evaluation/Customer Satisfaction w/Cigarettes
[ send me this essay ]
A 7 page research paper that explores the topic of customer satisfaction and the tobacco industry. Bibliography lists 20 sources.
Filename: khcigs.wps

Critical Thinking and Decision Making in Paradise
[ send me this essay ]
This 6 page paper discusses what a hypothetical company might do to increase its presence and solve some of the other problems of an island nation. The paper suggests ways to use critical thinking and decision making in this process. Bibliography lists 4 sources.
Filename: HVBusDcn.rtf

CRM and the Wine Industry
[ send me this essay ]
A 6 page paper primarily focusing on relationship marketing and then relating that to the global wine industry with emphasis on New World winemakers, including those in Australia. Internationally, sales of premium wines are increasing while sales of jug wines have plummeted. This constitutes favorable change for producers of premium wines, but only if these producers make the most effective use of the changes currently underway. Integrating CRM practices that focus on consumers rather than IT holds promise for these producers. Bibliography lists 10 sources.
Filename: KSmktgWineInd.rtf

CRM, ETHICS AND SOCIAL ISSUES
[ send me this essay ]
This 3-page paper examines some ethical issues pertaining to customer relationship management. Bibliography lists 3 sources.
Filename: MTcrmethic.rtf

Cross Cultural Management and Marketing
[ send me this essay ]
An 8 page paper evaluating a statement that all attempts to explain other cultures still are made in terms of one that is not of that culture. In so doing, the very effort to explain the culture can be in error. It is necessary to know the differences in these populations for advertising purposes for advertising to be truly effective. Other aspects of marketing involve the need for still greater awareness of cultural differences of perception and reception of marketing messages. The inability of departing from the evaluation statement supports it. Bibliography lists 7 sources.
Filename: KSmktgCompMgmt.rtf

Cruising to Puerto Rico
[ send me this essay ]
A 6 page paper containing slide contents and speaker notes for a 12-slide PowerPoint presentation promoting the addition of weekend cruises between Puerto Rico and the British Virgin Islands. The presentation has many pictures from Puerto Rico. Bibliography lists 4 sources.
Filename: KStravPuRicoPPT.rtf

Cruising to Puerto Rico
[ send me this essay ]
A 23 page marketing plan for a weekend-length cruise route between Puerto Rico and the British Virgin Islands. It is the mission of the venture to increase tourism in Puerto Rico, enabling each country to take advantage of its neighbor's tourist trade. The ultimate goal is that weekend cruise visitors will note the surroundings and accommodations, and return for on-land visits in the future. Bibliography lists 9 sources.
Filename: KStravPuRico.rtf

Cultural Capital: Culture of Taste
[ send me this essay ]
Culture capital is the hidden ledger that posts the scorecard for cultures within society. Culture capital is social interactions that amount to social transactions among the popular people (dominant) and those who observe them (dominated). This kind of capital is related to taste — the taste of the dominating social group. This paper explores the relationship of taste to capitalism, and briefly looks at consumerism through the eyes of Veblen and Bourdieu. Bibliography lists 3 sources. JVcultast.rtf
Filename: JVcultast.rtf

CUSTOMER ANALYSIS: A LITERATURE REVIEW
[ send me this essay ]
This 8-page paper discusses the customer in terms of marketing strategy by introducing consumer models and applying them to real-world situations. Bibliography lists 4 sources.
Filename: MTcusana.rtf

Customer Care in Hospitality
[ send me this essay ]
6 pages. This paper defines the concept of customer care in the hospitality industry. The focus is on the importance of hospitality within the context of the front office, or reception area. The process of creating a customer care program is discussed as are ways in which it can be monitored and maintained on a regular basis. Perhaps most interesting is the fact that as times change so do customer care aspects; the hospitality industry is one that is constantly undergoing changes and because of this the training and methods employed must be kept constantly up to date as well. Bibliography lists 7 sources.
Filename: JGAcstmr.wps