ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Consumer Satisfaction / Primary Study
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A 19 page analysis of data obtained from real 1995 surveys of Kean College (a New Jersey state college) students about their attitudes towards the school that they attend. Includes statistical analyses, recommendations, and application of consumer behavior theory. Very useful as a model for those studying business-related courses such as consumer marketing. No Bibliography.
Filename: Cnsmmktg.wps

Consumer-Oriented E-Commerce / MotherNature.com
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A 14 page paper. E-commerce is changing the way we do business. There are more business popping on the Internet every day. The questions this paper investigates are: What kinds of business practices are used? Are e-businesses consumer-oriented and if so, how do they demonstrate that? What are the regulations concerning e-commerce and do these business abide by these? One e-business is used as the example - MotherNature.com. Bibliography lists 9 sources.
Filename: PGecom3.wps

Consumerism
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This 5 page paper outlines the value-basis of modern consumer society and discusses the extent to which these value are compatible with sustainable development. The bibliography cites 10 sources.
Filename: TEconssm.rtf

Consumerism and the Future of Electronics
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This 11 paper delves into the future and looks at current innovations in electronics as well. A literature review is provided along with a hypothetical survey and results. An analysis is made and speculation as to what technology will be like in the future is provided. Consumer behavior, as well as whether or not technology is good for mankind, are issues which are explored. Bibliography lists 5 sources.
Filename: SA237fut.rtf

Consumers Buying and Decision Making Processes in the Fashion Industry
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This 14 page paper looks at the way purchase decision are made by consumers when purchasing fashion. The paper simulates findings of a research survey to define consumer segments, compares these to the segments identified i theory and then consider the purchase process that takes lace. The bibliography cites 15 sources.
Filename: TEfashionbuy.rtf

Consumption
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This 5 page paper looks at the concept of consumption, what it is, how it occurs and why it is the foundation of the modern economy. The paper discusses different manifestations of consumptions, including physical needs and psychological aspects and the way consumers can send a message along with influences on the way consumers make consumption decision and the influence that markets can have on consumption patterns. The bibliography cites 5 sources.
Filename: TEconsumption.rtf

Continuous Program of New Product Development
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7 pages in length. Battles have long been waged and lost throughout history, but there is nothing quite like the technological competition that is being pursued between the current video game industry. Just as with any other healthy rivalry, there are always supporters backing each side who think their product is superior to the competition. Such is the case with the war between the two major game manufacturers, Sony and Sega. This paper will focus on the reason companies cannot afford to rest on their laurels even when their product is number one on the market. In fact, it is those very companies who need to work the hardest to stay on top. Bibliography lists 4 sources.
Filename: JGAnpdev.wps

Copyright Laws: Not Necessary For Marketing Research Firms
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6 pages in length. The technological revolution has brought with it a great deal of beneficial advancements for mankind; one of the most important developments of all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the mainstream of society, providing a vast array of resources just a mouse click away. One of the most promising of all -- for both merchant and consumer -- is the concept of online marketing research firms. However, there exists a frenzy of confusion over the potentiality of copyright infringement by marketing research firms that borrow from existing ideas. Bibliography lists 10 sources.
Filename: TLCcopyr.wps

Corn: A Commodity Chain Description
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This 8 page paper focuses on corn and describes its makeup, how it is grown and where it is grown geographically. Its cultural significance is explored along with concerns about genetic engineering. Bibliography lists 5 sources.
Filename: SA149crn.rtf

Corporate America in the Millenium / Diversity Management
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A 20 page research paper exploring corporate policies in the next century such as TQM, entrepreneurship, stakeholding, and creativity; the characteristics that will define leaders; and the policies and processes used to implement diversity management. Bibliography lists 24 sources.
Filename: Cnbiz21.wps