ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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CHANNEL MARKETING ESSAY QUESTIONS
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This 3-page paper focuses on the concept of channel marketing as essay questions are answered. The questions posed include the difference between conflict and competition in channel marketing and channel management issues associated with economic conditions such as inflation, recession and deflation. Bibliography lists 1 source.
Filename: MTchamar.rtf

Chicken's Compatibility with Pizza
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A 10 page paper discussing the decision to adopt Buffalo wings as a standard menu item among pizza chains. Following continuous and sustained growth throughout the 1970s and 1980s, the pizza industry suffered flat growth and even pockets of decline in the early 1990s. Aging baby boomers, health concerns with high-fat foods and likely a measure of boredom with pizza have all contributed to the decline. Pizza makers of all sizes are searching for alternatives. Most have expanded their pizza choices, and many have settled on chicken wings as a workable add-on item. Includes 2 tables. Bibliography lists 7 sources.
Filename: KSpizzChic.wps

Children And Youth As Consumers
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This 15 page paper begins by providing data about the population of children in the U.S., divided into age groups. The paper then discusses the astounding buying power of children under the age of 18, both in terms of direct purchases and in terms of influencing parents' purchases. Data are then reported regarding the types of purchases children make. Following these data is a comprehensive discussion of the consumer socialization process as it relates to youngsters. This discussion inherently includes cognitive and social developmental processes and the identification of three specific types of consumer segments in which children are categorized. At the end of this section, the writer comments about how marketers use children to influence their parents' purchasing decisions as well as their own direct purchases. Bibliography cites 15 sources.
Filename: PGchlcon.rtf

China; Marketing Media
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Marketing in China is a growing industry. This 3 page paper looks at the positive aspects and negative aspects of media advertising industry in China. The paper includes a consideration of free postcard advertising. The bibliography cites 2 sources.
Filename: TEmedchina.rtf

Choosing a Promotion for Piggy Bank
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A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.
Filename: KSmgRetIncenPig.rtf

Choosing a Site for the H Car
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A 7 page paper selecting an international site for launching an environmentally-friendly car model. General Motors Holden, Australia (GMH) has developed a hydrogen-powered car (the H car), and originally intended to market it first in Australia. The managing director has requested that the marketing director identify a foreign country that appears to be attractive as an alternate launch site. The country identified as being one of the most favorable sites is South Korea. Selection was made from a regional bloc of nine Asian and Southeast Asian nations including both mature and developing economies. Final selection was made on the basis of political stability, per capital income and interest in environmental issues. Bibliography lists 7 sources.
Filename: KSintlBizCtrySel.rtf

Choosing the Best Media
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This 3 page paper determines and evaluates the key elements that a Media Planner would have to consider when faced with the task of selecting primary and secondary media for the launch of a new city health and fitness club. The bibliography cites 2 sources.
Filename: TEmedchoice.rtf

Cinnabon; Competitive Analysis
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This 8 page paper examines Cinnabon and performs a strategic external analysis of the company in the wider environment. Using Porters Five Forces model as a framework to look at factors such as market attractiveness, major trends, value delivery systems as well as a customer and competitor analysis. The bibliography cites 9 sources.
Filename: TEcinnabon.rtf

CLASSIC AIRLINES -- AN EXERCISE IN BENCHMARKS
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This 3-page paper provides an explanation of the airline industry and CRM. Bibliography lists 6 sources.
Filename: MTmtclassirl.rtf

Coca-Cola And Pepsi Advertising Influences Consumers
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A 5 page paper that provides a general overview of these companies' advertising campaigns, including sponsoring events. The write discusses the emotional involvement consumers have when purchasing and reports taste tests conducted on these beverages. The most recent information regarding brain activities when tasting the beverages is reported. Bibliography lists 6 sources.
Filename: PGckpps9.rtf