ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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U.S. Automobile Industry Competitive Analysis
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This 5 page paper presents a competitive analysis based on three of Porter's Five Forces model – bargaining power of buyers, competitive rivalry within the industry, and the threat of new entrants to the industry. Bibliography lists 5 sources.
Filename: PGaut3.rtf

U.S. UNIONS AND THE WTO
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This paper examines the attitude of labor unions in the U.S. toward the World Trade Organization, and why the attitude is more negative than positive. Bibliography lists 7 sources.
Filename: MTuniwto.rtf

UK Supermarkets; A Porter’s Five Forces Analysis
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This 7 page paper considers the UK retail food industry and how pressures have been changing, including the situation prior to the use of e-commerce and the impact that has resulted from internet shopping. Using many examples and looking at companies such as Tesco, Sainsbury, Asda, Iceland and Safeway, strategies are considered and the attraction of the market as a result of the changes is assessed. The bibliography cites 7 sources.
Filename: TEsuper2.rtf

Understanding Organizations and Using Specific IT/IS Management Techniques
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This 10 page paper first discusses organizations and groups and how to manage them, and then moves to the specific management techniques that might be best in large IT/IS systems. Bibliography lists 5 sources.
Filename: HVOgITIS.rtf

Unilever SWOT Analysis
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In 2000 Unilever developed a new stratgic plan called the "Path to Growth". This 6 page paper conducts a SWOT analysis to examine the strengths, weaknesses, opportunities and threats of the company following the implementation of this plan, including the acquisition of companies such as Slimfast, Ben and Jerry's and best foods as well as numerous divestitures.
Filename: TEunilever.rtf

United Parcel Service
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A 12 page paper that presents an analysis of UPS. The essay begins with a short overview of the history of UPS from its 1907 humble start as a messenger service in Seattle. A SWOT analysis is provided followed by a discussion and analysis of recent marketing campaigns. Some of the many specific advertisements and their target audiences are described. Future objectives are then proposed with an outline of a marketing plan for reaching those objectives. Bibliography lists 16 sources.
Filename: PGups5.rtf

UPS and FedEx; A Comparison
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This 11 page paper looks at these two well known companies and examines their positions as competitors as well as suppliers in the delivery industry. The paper examines the companies backgrounds and development, performance, strategies, financial results and market positioning. The bibliography cites 10 sources.
Filename: TEupsfed.rtf

Use of Technology at Mobil; A Case Study;
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This 8 page paper considers a case study supplied by the student of the use of technology in the order processing systems. The paper considers why the first two systems did not work and the reasons for the success of the third, this consideration includes a stakeholder analysis. The paper then goes on to consider the way the technology was developed and introduced from a TQM framework perspective. The bibliography cites 9 sources.
Filename: TEmobil2.wps

Ushering in Change to Best Snacks, Inc.
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A 21 page paper assessing conditions at a snack company and designing a change program for it. Maintaining the status quo at Best Snacks has led the company into negative territory. The company has changed in the past, but not within the memory of those who have been providing management for the past several decades. The paper includes several alternatives; chooses the best three; and establishes an implementation plan. Bibliography lists 18 sources.
Filename: KSmgChgBestSnk.rtf

Using a SWOT Analysis
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This 3 page paper examines how a SWOT analysis looking at strengths, weaknesses, opportunities and threats can and should be used to help a manager determine the way in which to develop future strategy to help a firm develop and minimise risks. The bibliography cites 2 sources.
Filename: TESWOTuse.rtf