ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Trends in Marketing Practice
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A 5 page research paper that contrasts and compares three business books-- Built to Last by James Collins and Jerry Porras; Microsoft First Generation by Cheryl Tsang; and The 22 Immutable Laws of Branding by Al and Laura Ries. Each of these books covers a slightly different aspect of the business world, but collectively they offer an overview of what it takes to succeed in today's tough global marketplace. No additional sources cited.
Filename: khtrmar.wps

Triple Bottom Line Management And Reporting
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A 5 page paper. The Triple Bottom Line measures a company's performance three lines: financial performance, environmental sustainability, and social responsibility. This research paper describes the concept and provides examples of companies that are implementing this concept. Bibliography lists 8 sources.
Filename: PGtbl.wps

True And Genuine Leadership
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A 3 page paper that describes personal experiences with a true and genuine leader. The writer first explains what a genuine leader is and explains these characteristics were observed in the hypothetical leader as were characteristics of servant, situational and transformational leadership. Bibliography lists 5 sources.
Filename: PGgnld9.rtf

Trust Relationships In Strategic Management
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This is a 24 page proposal for a research study. The paper includes: an introduction, purpose, theoretical base, methodology, questionnaires and conclusion. The essay discusses strategic management processes, including planning and implementation, and the role of trust or confidence in the organization. 3 Questionnaires are included. Bibliography lists 9 sources.
Filename: PGtrsstmg.rtf

TURBULENCE, CHANGE AND REVOLUTION IN MANAGEMENT
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This 6 page paper discusses several of the prevailing management theories as well as what failed aspects gave rise to the theories. Bibliography lists 6 sources.
Filename: MBmngmnt.rtf

Two Strategies for Change that can be used with Young People
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9 pages. Many different change management strategies are used within organizations but some of these work better than others when dealing with young people. Perhaps one of the best strategies is that of the use of creativity in implementing change, and the other is the use of teamwork, or matrix organizations. Both of these techniques will be discussed at length and the advantages and strategies will be explained. Evaluating both of these methods will be the main purpose of this paper. Bibliography lists 4 sources.
Filename: JGAlyngch.rtf

TWOMBLY, SHUMAN AND COLLABORATIVE COMMUNITIES
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This 6-page paper is based on the book "Collaborative Communities," and discusses examples of companies/choreographers that have created such communities, and why they are, in theory, win-win situations for customers, suppliers and companies.
Filename: MTchocom.rtf

Tyco International Restructuring
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5 pages. This paper discusses Tyco International's main rationale for undertaking a major restructuring. Also assesses the rationalization of Tyco International as to whether it will be stronger in a competitive and financial capacity after the restructuring. Bibliography lists 5 sources.
Filename: JAtycoco.rtf

Types Of Organizational Culture & McGregor's
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A 12 page paper. The introduction explains organizational culture and its importance. The writer then reports and explains Handy's four typologies for organization culture. The next section explains and discusses McGregor's Theory X and Theory Y. Two companies, British Airways and Southwest Airlines, are then analyzed in terms of Handy's four typologies and McGregor's theories. The writer discusses the type of culture each company demonstrates and whether they seem to be using the principles of Theory X or Theory Y. 1 Graphic illustration included. Bibliography lists 18 sources.
Filename: PGclbasw.rtf

Types Of Organizations - Coca-Cola Case Study
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This 4 page paper begins with a description of several types of business organizations, e.g., sole trader/proprietor; partnership, limited, etc. The descriptions include the stakeholders in the business and their primary objectives. The next part of the paper briefly discusses Coca-Cola, its stakeholders, and how well the company is doing towards meeting the objectives of three specific groups of stakeholders. Bibliography lists 5 sources.
Filename: PGtyporg.rtf