ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Travel Industry -- Today & Tomorrow
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A 6 page paper on the travel industry and some contemporary trends affecting its growth. Issues concerning government regulation, group travel, and new costs involved in operations are discussed. Predictions are made for the future. Bibliography lists 4 sources.
Filename: Travlind.doc

The UK Business Environment and The Value of Scenario Planning
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This 9 page paper is written in two parts. The first part of the paper uses a PESTE analysis (an extended PEST analysis) to examine the UK, looking at the political, economic, social, technological and environmental influences. The second part of the paper looks at the use of scenario planning as a tool, examining the advantages and disadvantages and general views. The bibliography cites 14 sources.
Filename: TEUKPlan.rtf

The UK Chocolate Industry; A Case Study
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This 10 page paper considers the current state of the chocolate industry. The paper the goes on to consider how a fictitious company manufacturing hand made luxury may continue in this market after out growing their existing premises. The bibliography cites 8 sources.
Filename: TEchoclt.wps

The UK Postal Service
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This 16 page paper examines the postal services industry in the UK with the use of an in-depth Porters Five Forces Analysis. The paper considers the Post Office or Royal Mail (including Parcel Force) as the major supplier, but also includes consideration of other delivery or courier companies such as DHL, FedEx, UPS and TNT. Following this in-depth analysis the paper then considers the way in which a marketing manager can hypothetically change or influence the determinants of each force in order to provide a more conducive competitive environment for companies in that sector or industry. The final part of the paper then looks at how a HRM manager and an operations manager may also influence these factors. The bibliography cites 20 sources.
Filename: TEpost5for.rtf

The Use and Embodiment of Technology as a Competitive Advantage at Amazon.com
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This 5 page paper considers the way in which Amazon.com, the online book store and leading e commerce company have used information technology as a strategic tool in the development of the company, from the search engines and the links to the payment systems. The bibliography sites 8 sources.
Filename: TEamazo1.wps

The Use and Value of Mission Statements
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This 3 page paper looks at why missions statements may be used, how they can be used, what they should contain and the way they may be interpreted as well as considering whether or not they are necessary. The bibliography cites 3 sources.
Filename: TEmstatement.rtf

The Use of a Matrix for Strategic Decision Making;
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This 9 page paper considers how the advantages and attractiveness of a market may be defined by a matrix and how this information may be used to develop strategy and aid decisions. The paper considers two types of matrix, the BCG; Boston Consulting Group matrix, and the GE; General Electric matrix and explains how they may be used to determine commercial choices. The bibliography cites 4 sources.
Filename: TEmatri2.wps.

The Use of a PEST Analysis to Supplement Porters Five Forces Model
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This 5 page paper considers the argument that a PEST analysis; political economic, social and technological analysis should be undertaken prior to the use of Michael Porters Five Forces model. The paper considers the advantages and disadvantages to this argument considering if it is a valuable addition, or a waste of resources due to duplication of effort. The bibliography cites 5 sources.
Filename: TEpestff.wps

The Use of Alternative Business Models
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This 7 page paper considers the use of less common business models demonstrating their use by applying them to K-Mart. Models considered are Weisbord's Six-Box Model, Nadler-Tushman Congruence Model, Hornstein and Tichy's Emergent Pragmatic Model, Lawrence and Lorsch's Contingency Theory and Likerts Profiles. The biblography cites 5 sources.
Filename: TEkmartm.wps

The Use of Statistics in an Article
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This 3 page paper looks at an article supplied by the student and explains how statistics will have been used in the source articles in order to support the arguments which were made and the correlations between the variables. The bibliography cites 1 source.
Filename: TEartstat.rtf