ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Corporate Branding of Stadiums:
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This 5 page paper is a literature review of how corporate branding has affected stadium development. This paper exposes the extent to which this has become a significant influence and the impact it has had. Bibliography lists 10 sources.
Filename: GSStadiu.rtf

The Corporate Web, Skills and Technology
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A thirteen-page tutorial paper which looks at the cobweb and ecological web models of corporate structure, and the relevance of technology and global communication to modern industry. The writer also suggests ways in which data may be collated and analysed in order to apply the concepts described in the theory overview to a subjective observation of specific organisations. Bibliography lists 8 sources.
Filename: JLcorpwebtech.wps

The Countrywide Acquisition
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This 6 page paper includes an executive summary. The aquisition by Bank of America is discussed. Bibliography lists 8 sources.
Filename: SA807Aqu.rtf

The Cruise Industry and the P&O Princess Line
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This 10 page paper is written in two parts. The first part uses a PEST analysis to examine the political, economic, social and technological influence on the cruise line industry. The second part of the paper used Porters Five Forces model to examine how P&O Princess compete in this environment. The bibliography cites 8 sources.
Filename: TEprincruise.rtf

The Customer is King
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When the above motto is the passion of the CEO and all of top management, Harris (1992) states that customer service is guaranteed to be king throughout the organization. Customer service management is the most important tool for maintaining a competitive edge in business today because customers select when, where and with whom they will do business. Bibliography lists 2 sources. jvCsKing.rtf
Filename: jvCsKing.rtf

The Czech Republic - The Business Environment
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This 5 page paper looks at the business environment in the Czech Republic. The first part of the paper looks at industrial relations including the recent and current role of the trade unions. The second part fop the paper looks at the government and business, the way investment is encouraged and the general environment. The last part of the paper discusses the market and economy of the country. The bibliography cites 7 sources.
Filename: TEczechre.rtf

The Decision Making Process; A Case Study;
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This 7 page paper considers a case study provided by the student where a decision regarding the purchase of a machine needs to be made by a committee. The choice is between an existing supplier and an unknown new supplier. Each choice has advantages and disadvantages. The paper considers the process making a recommendation at the end. The MLA style bibliography cites 5 sources.
Filename: TEmaccho.wps

The Decision to Make or Buy
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This 7 page paper considers the advantages and disadvantages of the decision of businesses to buy in products or services, or to make and provide these for themselves. The paper using the example of a marketing project, but the principles can be applied to any industry or sector. The bibliography cites 7 sources.
Filename: TEbuyout.wps

The Deming System Of Profound Knowledge: Applying It To A Doctor's Office
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5 pages in length. The very root of effective management is the lost art of communication, which is why the Deming System of Profound Knowledge focuses so greatly upon its resurgence into contemporary society. Whether a small family business of fifteen people or a conglomerate with tens of thousands, Deming illustrates how the fundamental basis of communication is not only the byproduct of profound knowledge but is also the one, single-most effective tool one can develop, particularly within the environment of a doctor's office. Bibliography lists 5 sources.
Filename: TLCDemng.rtf

The Development of an Organizational Structure
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This 14 page paper looks at the structure of an organization, describing the hierarchy and the way power is used. Theories of organization structure are considered and applied to the company in order to determine who and why the current structure developed. The company used is a generic (fictitious) accountancy firm to illustrate a potential structure of a professional firm. The bibliography cites 10 sources.
Filename: TEdevorgstr.rtf