ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategy at Delta Airlines
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The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the way that competative advantages may be developed though the develop of const advantages, differentiation, the use of strategic alliances and the value of marketing. The bibliography cites 10 sources.
Filename: TEdelta1.rtf

Strategy Concepts
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This 12 page paper considers different aspect of strategy. The paper stars by looking at the use of a SWOT analysis for determining the situation of a business and then looks at corporate strategies, such as how a company many deal with differentiated units, business level strategies such as cost leadership and differentiation and functional level strategies that can be used on the shop floor. The bibliography cites 6 sources.
Filename: TEstswot.rtf

Strategy Decisions; To Compete or Co-operate?
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This 11 page paper considers the potential strategies of competing and cooperating. The two strategies are assessed with the advantages and the disadvantages examined and then game theory is used to assess which may be the best approach. The conclusion looks at the evidence as well as the limitations of game theory and argues that either may be a viable strategy. The bibliography cites 12 sources.
Filename: TEcoopst.rtf

Strategy Evaluation Tools
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There are many tools that can be used with strategy analysis and evaluation. In most models there is the need to consider the macro environment, in this paper the use of Porters Five Forces Model is examined showing how it can help develop or analyse strategy. The bibliography cites 5 sources.
Filename: TEstreval.rtf

Strategy for a Travel Agency
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This 6 page paper, based in a case study provided by the student, designs a strategy for a small travel agent based ion their core competences and current competitive position in a difficult industry. The strategy proposes increased differentiation with the development of a niche market and a change in leadership style. The bibliography cites 2 sources.
Filename: TEtravstrat.rtf

Strategy For SME Hospitality Firms in the UK
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This 9 page paper looks at the following quote; "The time is right now for Small and Medium Enterprises (SMEs) in the hospitality industry to integrate the deployment of business process initiatives with the formal strategic planning processes" and critically discusses the impact of formal strategic planning on the business performance of Hospitality SMEs in U.K. The bibliography cites 15 sources.
Filename: TEhospstrat.rtf

Strategy Formulation and Stretch Objectives
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This 5 page paper considers what is meant by strategic management, how it is formulated and in what way 'stretch objectives' can be seen as a potential part of an overall strategy. The writer then demonstrates this by applying the theory of stretch objectives to the well known company; Nucor Corporation. The bibliography cites 3 sources.
Filename: TEstrast.wps

Strategy In Business
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This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context, defining and discussing the concept of strategy. The second part of the paper examines the way in which strategy and planning can impact on the business. The third part of the paper considers the ways in which strategy can have a positive impact on the business. The bibliography cites 10 sources.
Filename: TESM001.rtf

Strategy Making And Consequently Decision Making Are, Or Should Be, Different Under Divergent Environmental Conditions
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This 19 page paper look s at the argument that companies should be making decision and seeing strategy emerge in line with their environments rather than looking for the one best way. This paper looks at why and how environment may impact on decision making and strategy formulation. The paper includes discussion on the role of bounded rationality and the way that national culture and influences can impact on the decision making processes and the best way of approaching strategy. The case of Japan and Russia are used as examples. The bibliography cites 18 sources.
Filename: TEstratenviron.rtf

Strategy Plan for Adecco
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This 16 page paper examines the well known recruitment agency Adecco, which has suffered with low profits between 2001 and 2005. Starting with an examination of the external and internal environment the paper develops a strategy for recovery. This is followed by the setting of the long term objectives and considering that strategic choices that can be made and who those choices should be implemented. The paper suggests the use of strategic alliances and a further acquisition in the Asia or China regions. The bibliography cites 14 sources.
Filename: TEadecco.rtf