ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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PR For Marks and Spencer
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This 12 page paper looks at the UK retail firm Marks and Spencer's, their recent problems and consider show public relationships could be used to help enhance the stores image. The paper identifies the five main stakeholder groups and considers how messages can be framed to influence the opinions and perception of these groups. The bibliography cites 7 sources.
Filename: TEmarksPR.rtf

Practicing Servant-Leadership (Article Analysis)
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This 3 page paper provides a summary of the article and goes on to critique it. The servant-leader model is discussed. Bibliography lists 1 source.
Filename: SA705sl.rtf

Preparing to Implement TQM
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This 5 page paper considers how the implementation of Total Quality Management should be prepared for before it is implemented. The writer uses an eleven step model (provided by the student), and considers how it might be applied. The bibliography cites 7 sources.
Filename: TEtqprep.rtf

Price Discrimination Strategies
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This 5 page paper looks at price discrimination as a business strategy. The paper outlines what is meant by price discrimination and considers the motivation behind the adoption of price discrimination and then discusses the different ways that price discrimination may be implemented as a strategy. The bibliography cites 3 sources.
Filename: TEpricedis.rtf

Price Wars
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This 3 page defines what is meant by the term price war, how it occurs and the impact it has on the firm and then discusses why firms may prefer to form strategic alliances rather than enter into price wars. The bibliography cites 2 sources.
Filename: TEpricewar.rtf

Pricing Decisions
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This 5 page paper discusses the different consideration that need to be made when a company considers changing the price of a good to increase revenue. The paper looks at price elasticity, the impact of competing and complimentary goods and the risks of pricing changes. The bibliography cites 8 sources.
Filename: TEpricedec.rtf

Pricing in the Airline Industry
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This 13 page paper, including a two page annotated bibliography, looks at the influences on prices within the airline industry, The paper includes explanations of price theory and the impact of supply and demand and the different influences of on supply and demand. These are then applied to the airline industry and ticket prices. Examples are used from European companies, but the theories and applications are equally as applicable to other areas. The bibliography cites 5 sources.
Filename: TEairpric.rtf

Pricing Strategy
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This 12 page paper examines a case provided by the student. Stockholders of an organization have suggested that the organization lower the price of product or service by 20 percent as a means to maximize profit by increasing market share. The paper uses a break even analysis, consideration of price elasticity and the use of Porters Five Forces to consider if lowering the price is the best strategy for increasing profit and/or market share. The potential reactions of competitors are also considered. The paper is written to show the student the different aspects that need to be examined when looking at pricing strategy and shows them how to undertake this, with example calculations. The bibliography cites 7 sources.
Filename: TEprices.rtf

Principle Types of Manufacturing
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This 5 page report discusses the basic types of manufacturing in the industrial environment. Most analysts will agree that there are certain primary types of production systems and a business that already has an established between manufacturing strategies and production systems are generally likely to perform better than their competitors who operate without such a fit. Bibliography lists 5 sources.
Filename: BWman.rtf

Principled Negotiations - Trust
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A 3 page paper that focuses on the first three points in principled negotiations. The writer discusses these points and the need for trust. The writer ends the essay with comments about the benefits of principled negotiations. Bibliography lists 4 sources.
Filename: PGprnng.rtf