ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Mergers; Texaco and Chevron
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In mature industries merger and acquisitions are increasingly popular, taking place for defensive and aggressive strategic purposes. This 8 page paper examines the purpose and potential of mergers with a focus in the merger between the major energy companies Texaco and Chevron. The bibliography cites 5 sources.
Filename: TEmergtex.rtf

Mergers; Why They Happen and Why They Fail
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This 6 page paper looks at the level of mergers which are taking place and the reasons that mergers are so popular. The paper then considers how and why mergers fail to realise the potential benefits and the difficulties faced in trying to achieve those targets. The paper cites real examples and argues that the benefits are much harder to realise than is commonly believed. The bibliography cites 8 sources.
Filename: TEmergerf.rtf

Mervyn's LLC Analysis
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An 12 page paper. Mervyn's was established in 1949, acquired by Target in 1978 and sold to an investment company in 2004. It is now a privately-held company. This paper begins with a brief history of this company, provides a description of the industry, and information about Mervyn's and its troubles. A SWOT is included as is Porter's 5 Forces industry analysis. The writer identifies some of the company's problems and offers strategic recommendations for the short-term future. Bibliography lists 12 sources.
Filename: PGmrvns.rtf

Methods Of Effective Supervision In Current Industries
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A 5 page paper illustrating some programs implemented by industries to better both the moral and success of the corporations. Bibliography lists several sources.
Filename: Industrym.wps

Michael D. Eisner: The Man and the Mouse.
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(10 pp) Michael Eisner, CEO for Disney is often held up as the "new" type of leader. This discussion will examine the qualities of a leader as well as that of co-leader. Einser held that role for years with the assistance of Frank Wells. Bibliography lists 9 sources.
Filename: BBeisner.

Michael Porter - Strategy
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This 5 page paper is an analysis of what Michael E. Porter defines and describes as strategy. Porter explains that operational effectiveness is not strategy. Strategy is about choices, operational effectiveness is not. The discussion incorporates Porter's three broad generic categories that may be used to gain a competitive advantage. Bibliography lists 5 sources.
Filename: PGprtst.rtf

Michael Porter’s Model and the 21st Century
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This 5 page report discusses the industrial economist and Harvard professor Michael E. Porter who, in 1990, published “The Competitive Advantage of Nations.” The book presented the model of a world and success in that world that the events of the past decade have clearly modified. Porter himself says: “Starting in the late 1980s, I fell off the radar screen in terms of writing about strategy.” This report looks at the reality of globalization in the modern world and shows some of the ways in which Porter has modified his thinking. Bibliography lists 5 sources.
Filename: BWpormod.wps

Michael Porter, Gary Hamel And C. K. Prahalad: Differences In Strategic Approach To Busines
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29 pages in length. The ideas of Michael Porter of Harvard Business school have regularly been compared and contrasted with those of Gary Hamel of the London Business School and C. K. Prahalad of the University of Michigan. In 'What is Strategy,' Porter outlines the ideas of business strategy that are akin to his legacy as a business analyst, which significantly diverge from those of Hamel and Prahalad in their collective article entitled 'Strategy as Stretch and Leverage.' These contrasting points of view have compelled many within the business industry to reconsider the best strategic application for addressing business competition. The writer discusses these principles as they relate to Broderbund Inc. Bibliography lists 25 sources.
Filename: TLCMprtr.doc

Microsoft as a Monopoly
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This 8 page paper is written in two parts. The first part analyses price and output determination in a market dominated by a monopoly, noting the likely effects on the public. The second part evaluates whether Microsoft operates against the public interest. The bibliography cites 9 sources.
Filename: TEmonomicro.rtf

Microsoft's Bid To Buy Yahoo!
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A 9 page paper. On February 1, 2008, Microsoft sent an unsolicited bid to purchase Yahoo! This essay discusses the bid, the reactions from Yahoo! executives and from analysts and experts. The essay also discusses if there would be any antitrust issues in the U.S. or the European Union regarding this acquisition. Bibliography lists 5 sources.
Filename: PGmsyho.RTF