ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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McDonalds
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This 17 page paper examines McDonalds, the well known fast food restaurant. The paper looks at the organizational systems and subsystems, the company's competitive advantage including a value chain analysis, the impact that McDonalds and other fast food companies have had on the beef industry and the manufacturing processes, the impact of globalization, franchising and the developing perception of fast food as unhealthy. The bibliography cites 8 sources.
Filename: TEMcDonald1.rtf

McDonalds; PEST, SWOT and Porters Five Forces Analysis
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This 11 page paper examines McDonalds as a global company and consults a PEST analysis looking at the political, economic, social and technological influences, The paper then discusses the companies strengths, weaknesses opportunities and threats, before exploring Porters 5 forces; the threats of new and existing competitors, the power of suppliers and buyers and the threat of substitutes. The paper ends by considering the development and strategy wit the application of Ansoff’s growth matrix. The bibliography cites 14 sources.
Filename: TEMcDpest.rtf

Measuring Corporate Effectiveness
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This 8 page paper looks at how we may be able to measure effectiveness in an organization. Financial measurement is the most popular use of effectiveness, but it is not the only one. This paper looks at the different measurement available and to whom they may be useful as well as how we might be able to combine these measures by way of a balanced scorecard to gain an overall measure of effectiveness. To demonstrate these issues a case study of Wal-Mart is used throughout the paper. The bibliography cites 6 sources.
Filename: TEwaleff.wps

Measuring Employee Motivation at Forever Living Products' Location in Greece
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A 35 page paper assessing employee motivation by means of a survey of direct employees and independent distributors within Greece. Though there are some minor points that should be addressed, the larger view of Forever Living Products' situation in Greece is that it is one that other foreign operations could emulate in nearly all its functions. Employees are holding the jobs they want, and they appear to be enjoying what they do. If management will step forward to facilitate communication within the office and warehouse setting, the company likely could discount any motivational worries for some time to come. An Appendix contains separate surveys for direct employees and for independent distributors. Bibliography lists 22 sources.
Filename: KSempMoti.wps

Measuring Service Quality
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This 11 page paper considers why the measurement of service quality is important in the tourism and hospitality industries and the way that both hard measures, looking at objective factors and soft measures that assess subjective elements of service should both be used. The paper then considers how subjective data can be collected and the usefulness of tools such as SERVQUAL. The bibliography cites 8 sources.
Filename: TEtoursqual.rtf

MediaOne and RCN, Different Companies Same Goals
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This ten-page paperpresents a discussion on the history of MediaOne and RCN as well as their financial reports for the third quarter of 1998 and 1999. Bibliography lists 4 sources.
Filename: CWMedone.wps

Meeting Customer Needs
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This 6 page paper is written in two parts, the first major part, lasing 5 pages considers a key concept of stakeholder management; the meeting of customer needs. Clearly explaining the way this can be achieved in a marketing and price development environment. The last page is a reflection on what can be learnt by writing an assignment like this. The bibliography cites 5 sources.
Filename: TEneeds1.rtf

Mentoring in SMEs
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This 11 page paper consider the development and use of mentoring in small and medium sized enterprises. The paper looks at why and how it is important, the different types of mentoring and the way it may be undertaken. The bibliography cites 14 sources.
Filename: TEsmemen.rtf

Mergers and Acquisitions
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This 4 page paper considers the level of merger and acquisition activity and the factors that should be considered if a merger or acquisition is to be successful. The bibliography cites 5 sources.
Filename: TEmanda1.rtf

Mergers, Acquisitions and Strategic Alliances
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This 36 page paper looks at the use of strategic alliances, mergers and acquisitions (takeovers). The paper begins by considering the motivation behind these strategies and their implications. The second part of the paper looks at the legal barriers in the EU and the US, focusing on the EU, the last part of the paper presents a case study of a takeover; the acquisition of Safeway by Morrison in the UK. The bibliography cites 28 sources.
Filename: TEMSAmor.rtf