ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Matrix Structures for Business
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This 6 page paper examines how and why matrix structures can add value to companies or projects where management adopt the structure. The paper argues that the value is added as long as the culture and attitudes support the matrix. The bibliography cites 8 sources.
Filename: TEmatrix1.rtf

Mattel
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This 7 page paper considers the development and changing strategy of the well known toy manufacturer Mattel. The paper traces the development of the company and its different strategies, including development, marketing and overall corporate strategies before considering the companies current position, along with the company's strengths and weaknesses based on current strategy. The bibliography cites 10 sources.
Filename: TEmattel.rtf

Max DePree/A Model for Business Leadership
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An 8 page research paper that discusses and summarizes the leadership style of Max DePree, former CEO of Herman Miller, Inc. and author of Leadership is an Art (1989). The writer draws primarily on DePree's writing, and argues that DePree's style of leadership exemplifies transformational leadership objectives. This style of leadership is briefly contrasted against that of GE CEO Jack Welch. Bibliography lists 7 sources.
Filename: khmaxrls.rtf

Maximization of Shareholder Value by a Firm
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This 4 page paper looks at how shareholder wealth maximization may manifest in a firm, the paper looks at the concept of shareholders wealth maximization and consider the way it can be assessed, using General Motors as a firm that adopts this model. The bibliography cites 7 sources.
Filename: TEmaxshare.rtf

MBA Analytical Essay: Analysis of Two Arguments
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This is a 5 page paper analyzing two presented arguments. Two arguments are presented and analyzed based on their structural elements, inductive or deductive reasoning, use of generalizations, and validity of their conclusions. Definitions and structures of arguments are given from source material. Bibliography lists 2 sources.
Filename: TJMBAan1.rtf

McDonald's - Analysis
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This 9 page paper responds to three specific questions: McDonald's global performance, which includes a brief overview of the history of McDonald's and the fast food industry and also identifies challenges the company has been facing in recent years. This section also provides data regarding the company. The second topic is an evaluation of some of the causes for McDonald's problems right now and includes an analysis according to Porter's model. Other forces and threats that are not necessarily categorized in the five forces are discussed. The last topic includes recommendations for the company. Data are included. 1 Appendix reports fiscal data regarding profit margin. Bibliography lists 14 sources.
Filename: PGmcd2.rtf

McDonald's and Its Investments
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This 4 page paper looks at the McDonald's corporation and some of its events. How it might finance changes in the future is discussed. Bibliography lists 3 sources.
Filename: SA649M.rtf

McDonald's And Obesity
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An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws about advertising in France, what should the company do? Is there evidence that banning food advertising to children will reduce the obesity rate among children? These topics are discussed, including court cases, the general issue of obesity in the world, what McDonald's could do and what it has done to address the issue of obesity. Bibliography lists 14 sources.
Filename: PGmcdob2.RTF

McDonald's Corp. Strengths And Weaknesses
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A 6 page paper that discusses the strengths, such as brand equity, and weaknesses, such as not responding to trends in a timely manner of McDonald's. Data about McDonald's and the industry, e.g., competitors is reported. Bibliography lists 7 sources.
Filename: PGmcdswt.rtf

McDonald's: An Exemplary Business Example
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5 pages. This paper will support the claim that McDonald's exemplifies everything that is good about the American approach to business. By exploring the different methods that this massive restaurant chain uses to keep the corporation healthy, one can learn much about the American approach to successful business tactics. Bibliography lists 5 sources.
Filename: JAmcdnld.rtf