ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Audit -Siemens AG
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A 12 page paper that offers a marketing audit of Siemens AG. Sections include: Environmental Aspects, comprised of economics, market and technology and Marketing, comprised of objectives, strategies, tactics, the 4P's, and organization. The essay begins with an executive summary. Bibliography lists 17 sources.
Filename: PGsiemn.rtf

Marketing Audit Schering-Plough
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A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business sectors in the company, including statistical data regarding sales and major events such as mergers. The report includes external and internal evaluations and discusses what external factors have an impact on the company's business. A PEST analysis is the tool used for the external analysis and a SWOT analysis is the basis for an internal analysis. The analyses reveal that the company needs to address certain patterns of behavior. The report also includes discussion of the marketing mix using the 4P's format. The paper ends with recommendations for the company. Bibliography lists 17 sources.
Filename: PGscplmd.rtf

Marketing Strategies and Analysis of Toys "R" Us
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10 pages in length. The purpose of this study is to determine the why and how of marketing strategy for a major firm, as well as an analysis of whether this strategy is successful. The firm chosen, Toys "R" Us, is one that will fit into the study precisely because while it was once the top firm in the industry, it has now slipped a few notches. By analyzing what went wrong and how this downward trend can be corrected, the student can learn some key points about how a firm can continue to exist in such a competitive environment as today's world has become. Bibliography lists 6 sources.
Filename: JGAtyrus.wps

Marketing the Sonic PDA
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This 9 page paper answers questions from a student regarding marketing a PDA to businesses. The paper looks at how the market may be segmented, how marketing strategy may be formulated, the influences on the purchase decision and a brief outline of a marketing campaign. The bibliography cites 4 sources.
Filename: TEsonic.rtf

Marketing: Mercedes-Benz E Class Versus Lexus Gs Series
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This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.
Filename: PGmrlx.rtf

Marks And Spence Group PLC
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A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected financial data are also included. The writer concludes with recommendations for the company that will help them gain competitive advantage. Bibliography lists 12 sources.
Filename: PGMandS.rtf

Marks and Spencer
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This 10 page paper looks at a company where there has been a problem and proposes a research project to assess the current situation if the problems are being over come. Using Marks and Spencer, the paper starts with some background information that is used to identify the problem. In this case it was a failure to adapt and change when the market changed. The paper outlines the way research may be undertaken, the methodology and tools required. The bibliography cites 13 sources.
Filename: TEmrksprop.rtf

Marks and Spencer Case Study
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This 8 page paper looks at the case of Marks and Spencer when, in the late 2990’s they started to loose market share and saw sales fall dramatically. The paper conducts a SWOT analysis looking at the strengths, weaknesses, opportunities and threats, makes some strategic recommendations and then considers the PESTEL (political, economic, social, technological, environmental and legal) influences. The bibliography cites 2 sources.
Filename: TEmarks5.rtf

Marks and Spencer Case Study
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This 9 page paper looks at a case study of Marks and Spencer the well known UK retail chain. The paper answers four questions. First the paper looks at how and why Marks and Spencer's saw profits fall and lost market share in the late 1990's. The paper then undertakes a Porters Five Forces analysis, looks at why this analysis mode was chosen and considers what will be the critical success factors in the future. The bibliography cites 9 sources.
Filename: TEMarks4.rtf

Marriott and Kotler: Success Story
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Philip Kotler describes a method of marketing management, which applies to the success of the Marriott marketing strategies that began in 1985 as reported by Steve Swartz. Kotler's method is based on customer satisfaction that also satisfies the corporate goals. Bibliography lists 5 sources. jvMariot.rtf
Filename: jvMariot.rtf