ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Diageo and Burger King
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This 5 page paper consider the reason why British Drinks company Diageo may have acquired the fast food chain Burger King by looking at the way acquisitions and diversification are often perceived as adding value. The paper then considers why Diageo may have decided to sell Burger King at a knock down price. The bibliography cites 5 sources.
Filename: TEDiageo.rtf

Differences Between Leadership And Management
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A 5 page paper. The essay discusses the ideas of many different authors regarding the differences between management and leadership, including what happens when only one is present in a group or organization. The writer also reports an analogy to single- and double-loop governors. Bibliography lists 5 sources.
Filename: PGmgld07.RTF

Differences Between Leadership And Management
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A 9 page paper. Discerning the differences between leadership and management is often difficult, primarily because leaders manage and managers lead. The writer discusses the difficulties related to finding a clear-cut definition of leadership and reports the thoughts of several experts. Definitions of management are also reported. Both are discussed in terms of organizational behavior. Models are reported. bibliography lists 14 sources.
Filename: PGldmgdf.rtf

Differences Between Public and Private Administration
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This 5 page paper compares and contrasts private and public administration. Public and private organizations and their cultures are discussed. Bibliography lists 3 sources.
Filename: SA344pp.rtf

Differences in Consumer and Business Marketing and Sales
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This 14 page paper considers how marketing to consumer and business markets have commonalities and differences. Understanding the different target markets can aid in the allocation of marketing resources and the design of marketing campaigns. The paper includes consideration of the different segmentation methods, the purchase decision-making processes, buying stage models and practical differences that need to be understood by a marketer such as transaction based models and relationship building. The bibliography cites 16 sources.
Filename: TEbusmark.rtf

Different Management Styles
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This 3 page paper looks at three types of management used in the modern business world. A brief outline is give of TQM (Total Quality Management), downsizing and Matrix management. The bibliography cites 5 sources.
Filename: TEmansty.wps

Differentiation Strategy
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This 5 page paper looks at the ways in which differentiation may be used as a competitive advantage and how a strategy may be formed in order to use this advantage described by Michael Porter as one of the only two available competitive advantages. The paper looks at different types of differentiation and includes consideration of the financial implications. The bibliography cites 6 sources.
Filename: TEdifstr.wps

Diffusion Of Innovation And Wal-Mart
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An 8 page paper that reports and explains the elements in Rogers' definition of diffusion of innovation with comments about how they relate to Wal-Mart. The 5 categories of adopters are described and then related to Connors change theory. Further comments are made about what makes this company so successful. The essay ends with Rogers' attributes of the innovation that determined their rate of adoption. Bibliography lists 9 sources.
Filename: PGdifwlmt.RTF

Dilemmas
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This 11 page paper examines five dilemmas of change in business for change managers. These are Adaptive verses rational strategic development, cultural verses structural change, continuous improvement verses radical transformation, empowerment verses leadership and command and economic verses social goals. The paper examines these individually, looks at how they may manifest and the ways in which they may not be as conflicting as initially perceived. The bibliography cites 12 sources.
Filename: TEdilemmas.rtf

Direct Sales Strategies
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This 8 page paper examines direct sales strategies, focusing on the use of a direct sales force and the use for telesales and telemarketing. The paper looks at the advantages and disadvantages and the relevant strategies of each approach. The writer includes consideration of direct sales being used for selling generic, or undifferentiated products. The bibliography cites 10 sources.
Filename: TEdirsales.rtf