ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Cultural Diversity in the Workplace
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This five-page-paper presents an in-depth discussion about the advantages of having a culturally diverse workforce. Bibliography lists three sources.
Filename: CWworkcl.wps

Cultural Influences in the Workplace: A rationale for increasing diversity at Vanguard West Airlines
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Fictitious situation lends itself to a proposal for an Affirmative Action Plan taking advantage of 2004 methodologies for recruiting minorities and women as well as providing costs, benefits and hidden benefits corporate wide. 5 works cited. jvAfAcPl.rtf
Filename: jvAfAcPl.rtf

Culture and Change at Bechtel Corporation
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This 17 page paper uses various models of culture and change to examine the operations of Bechtel Corporation, these models may be applied to other companies. Models used include Schien's model of organisational Culture, Hofstede's cultural dimensions, the Ouchi approach: theory Z, the Deal and Kennedy approach, Goffe and Jones contingency framework, Charles Handy's model on culture, Burnes and Stalker: mechanistic and organismic organisation, Rousseau's model on culture, Nadler and Tushman model on change, Kurt Lewin's model of change, McKinseys - 7S's framework, Weisbord's Six Box organisational model, W. Bridges model, Kubler-Ross model, Longaker Model and Galbraith Model. The bibliography cites 18 sources.
Filename: TEculchange.rtf

Current Business Research Project
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This 3 page paper discusses a business research project completed in the summer of 2007, in which a survey of middle managers was conducted to determine the difference in the way cultures perceive the future. Bibliography lists 1 source.
Filename: HVBusRch.rtf

Current Issues Affecting Corporation Boards Of Directors
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5 pages in length. If there is one constant in the current issues affecting corporation boards of directors, it is that their duties are ever-changing. There was a time when the role of corporation boards of directors was primarily to oversee the company's overall business tactics and make sure that it was performing as expected for the stockholders. Today, however, represents an entirely new breed of directors who have become the ones responsible for assessing management performance, deciding upon issues as important as pensions, as well as addressing many other weighty issues. What is even more enlightening is that directors can now be just as accountable as the rest of the corporation when it comes to back taxes or environmental cleanup costs. The writer discusses current issues affecting corporate boards of directors. Bibliography lists 5 sources.
Filename: TLCBrdDr.wps

Curves for Women
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Curves for Women is a women’s only health and fitness company that has grown rapidly with the use of franchises. This 7 page paper examines the company with the use of Porters Five Forces model to look at the existing competition, the threat of new entrants, power of suppliers and buyers and the influence of substitutes. The bibliography cites 3 sources.
Filename: TEcurves.rtf

Customer Relations Problems at Costco
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This 12 page paper examines Costco. Recommendations are made to improve customer service. Research is provided to support the assumptions. Bibliography lists 11 sources.
Filename: SA806Cos.rtf

Customer Relationship Management
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This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
Filename: BWcrmlit.rtf

Customer Retention and Maximization
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This 3 page paper uses F. Robert Dwyer’s book on business marketing as a starting point for a discussion of customer retention and maximization, and why they are important. Bibliography lists 2 sources.
Filename: HVCusRet.rtf

Customer Retention in a Competitive Environment
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This 8 page paper looks at the way in which the mapping of customer corridor can help in retaining and increasing satisfaction of customers. This includes an explanation of the way in which the tool can be used and the benefits it may provide. The bibliography cites 3 sources.
Filename: TEcuscor.wps