ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Core Competencies And Strategic Planning
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This 14 page paper begins with an outline of some of the approaches used for strategy planning. Next, the writer explains the larger category of resource-based approaches to strategy development, then narrows the discussion to core competencies – who introduced the concept, what they are, how they are developed, and how they are used in the competitive environment. Examples of companies who have used their core competencies to gain a stronghold in the market are offered. a 10-step outline for developing strategy based on core competencies is also provided. Advantages and disadvantages of using this approach are explained. The final discussion involves honing skills for this approach, going from core competencies to core products and some of the problems or challenges surrounding the core competencies approach to strategy planning. Bibliography lists 12 sources.
Filename: PGcorecp.rtf

Corporate Communications
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This 7 page paper literature review provides information from six journal articles. Corporate communications is discussed in terms of how it affects organizations. Bibliography lists 6 sources.
Filename: SA336cc.rtf

Corporate Competitive Advantage and Strategic Commitment
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This 3 page essay discusses the ides of strategic commitment in a company and the ways in which it adds to a larger corporate advantage. Strategic commitment is a separate and unique field of endeavor that is marked by the inclusion of ethics and the moral responsibilities of management as a part of a much larger strategic planning process. Follow-through on such a commitment is what allows any firm to enjoy a unique competitive advantage based on the relationship that it has established with its constituency. Bibliography lists 2 sources.
Filename: BWcommit.rtf

Corporate Culture
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This 10 page paper provides an overview of corporate culture in the context of sections provided by a student. Each section discusses ideas regarding corporate culture. Cultures of focus are Singapore, the United States and China. Bibliography lists 16 sources.
Filename: SA313cc.rtf

Corporate Culture and Project Implementation at McCann Erickson
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This 10 page paper looks at the ad agency McCann Erickson, its corporate culture and how it manages and implements projects. Various examples are included. The concept of corporate culture is discussed and defined. Bibliography lists 6 sources.
Filename: SA439Mc.rtf

Corporate Culture; Definition and Measurement
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This concisely written 3 page paper defines what is meant by corporate culture, the six stages of integration and the three different concepts of culture measurement described by Edgar Schein; Survey Research Approach, Analytical Descriptive Approach and Ethnographic Approach. The bibliography cites 2 sources.
Filename: TEorgcu2.wps

Corporate Entrepreneurship
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An 8 page paper that begins with an explanation of what corporate entrepreneurship is. The major part of the paper reports examples of corporate entrepreneurship in four companies. Bibliography lists 5 sources.
Filename: PGcrntr.RTF

Corporate Golf Tournament Sponsorship
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An 8 page paper discussing corporate sponsorship of golf tournaments. In asking whether golf benefits the corporation or the consumer more, the answer is definitively for the corporation. Those proposing that golf is for everyone obviously have the budgets that will allow them to play the game, because its expense prohibits many from taking part. Its expense is one of the attractions of the millions of corporate dollars spent in sponsorship each year, however: the average income of the committed golfer is more than $60,000, making the community of amateur golfers a marketer's dream come true. Bibliography lists 7 sources.
Filename: Golfcorp.doc

Corporate Governance
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This 58 page paper look at the issue of corporate governance, including what it is, how it can emerge, different models of corporate governance, the approaches regulation including mandatory compliance and legislation which includes consideration of the Sarbanes-Oxley Act, and self regulation. Also included in are discussions on ethics in terms of corporate governance and cases, including Enron, Parmalat and Johnson & Johnson that demonstrate good and poor corporate governance practices. The bibliography cites 37 sources.
Filename: TEcorporateg.rtf

Corporate Governance / The Past, Present & Future
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A 10 page research paper that offers historical perspective into the arena of corporate governance. The writer posits that the type of governance currently employed is a patriarchy that finds shareholders, for the most part, a passive group of investors, despite the fact that they actually own the company. Different theorists have recommended specific types of reforms necessary to control what has become an uncontrollable situation with little or not accountability. What would happen, for instance, if Block's recommendations regarding stewardship and partnerships were to be widely implemented? Is this even possible? This writer makes concluding remarks suggesting some reforms that must, at the very least, be made. Bibliography lists 10 sources.
Filename: Corpgov.doc