ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Book Review: "The Nature Of Leadership" By Antonakis et al
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4 pages in length. In The Nature of Leadership, Antonakis et al (2004) strive - and successfully achieve - their objective to review and assess the greater details of myriad leadership theories. Infusing appraisals with candid evaluations of contextual and ethical considerations, the editors collectively provide a broad reaching measurement of what leadership theories are being employed in today's organizational environment. No additional sources cited.
Filename: TLCNatureLdsh.rtf

Book Review: "The Nature Of Leadership" By Antonakis Et Al
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4 pages in length. A primary theme that separates The Nature of Leadership edited by Antonakis et al (2004) from many other management books is how the very aspect of leadership extends far beyond the finite scope of business. Incorporating the humanities and social sciences into the overall impact of effective leadership allows the editors to expand readers' understanding of how the fundamental basis of guidance - managerial or otherwise - exists in virtually every facet of life; Antonakis et al (2004) clearly illustrate that if people are not inclined to respect and follow those in the position of leadership in any of these areas, no objective - regardless of how seemingly insignificant - will be achieved. In this vein, the editors highlight articles that illustrate individualistic North American leadership values over and above a more collective approach valued by various other parts of the world. No additional sources cited.
Filename: TLCLeadrBkRvw.rtf

Book Review: "Understanding Leadership" By Avery
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4 pages in length. Gayle C. Avery's book entitled Understanding Leadership effectively whittles an otherwise overwhelming field of leadership methods down to a manageable four comprehensive paradigms in which to separate and define the hundreds of leadership options available in today's organizational environment. Presented in an easy to understand format, anyone from corporate start-up to CEO can grasp the value of what resides within these 328 pages. No additional sources cited.
Filename: TLCLdrshUndst.rtf

Book Review: "Understanding Leadership" By Gayle C. Avery
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4 pages in length. Like so many other broadly defined words in the English language, the term leadership has such an expansive connotation that many people do not have a firm grasp of its meaning. Gayle C. Avery's Understanding Leadership helps to alleviate both the ambiguity and confusion so often attributed to the word by applying the overall theme of compilation: Condensing the dozens upon dozens of leadership theories into four specific paradigms in order to provide a solid basis upon which they can all be categorized: classical, transactional, visionary and organic. No additional sources cited.
Filename: TLCLdrUndstnd.rtf

BPR AND BENCHMARKING
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This 4-page paper focuses on where benchmarking fits into the business reengineering process. The paper also discusses performance goals and objectives with benchmarking as well. Bibliography lists 4 sources.
Filename: MTbprben.rtf

Brainstorm Café; Executive Summary
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This 7 page paper creates an executive summary for a plan presented by the student. The plan is for a highly differentiated internet café and social meeting place aimed at university students and local businesses that also has a games room, a book shop, invites guest speakers and hosts debates. The paper summarizes the plan and highlights the main points.
Filename: TEbrianstorm.rtf

Branding Mac Computers
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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Filename: PGmacbr.rtf

Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf

Braverman and Skill
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A 9 page paper which discusses the book, "'Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century" by Harry Braverman in its approach to the subject of skill in relationship to technology and the workforce. Bibliography lists 5 additional sources.
Filename: RAbravrmn.wps

Brazilian Manufacturing Requirements
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A 5 page paper discussing whether product or safety standards will prevent Tyco International Electronics from being able to operate profitably in Brazil. There is no reason that Tyco International should hesitate to enter the Brazilian market; there is no reason for it to be hesitant to place a manufacturing facility there. Government may have some broad guidelines required of the company, but none of those requirements will be of an oppressive nature not cognizant of business needs as well as those of the consumer. Bibliography lists 9 sources.
Filename: KSBraMfgReq.rtf