ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Antitrust Issues - Case Study: Unique Channel
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A 5 page paper that responds to questions regarding a student-supplied case study. Unique Channel is a radio station company that has found a loophole in the law and dominates the radio market in Denver. The essay addresses these topics: has Unique's business strategy been an advantage or disadvantage for consumers and advertisers; is Unique's business strategy ethical; do competitors have a legitimate complaint against Unique. Bibliography lists 3 sources.
Filename: PGunqu.rtf

AOL and Strategy Choices
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This 8 page paper (plus 1 appendix), looks at the positi0oon of AOL using a TWOS matrix analysis. The way in which the internal analysis tools and external analysis tools compliment each other is considered and the development of the different types of strategy which will results from different analytical methods are also considered including retrenchment, acquisition and restructuring. The bibliography cites 5 sources.
Filename: TEaolstr.wps

Apple Inc. SWOT
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This 9 page essay presents a SWOT analysis of Apple Inc. The essay comments on a strategy that would use Apple's vulnerabilities to gain market share for a new product. Bibliography lists 8 sources.
Filename: PGapl59.rtf

Apple; A BCG Matrix Analysis
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This 6 page paper uses the Boston Consulting Group matrix to examine the well known computer company and developer of the iPod; Apple. The matrix identifies different product types by categories with the labels of stars, cash cows, question marks and dogs. The bibliography cites 6 sources.
Filename: TEappleBCG.rtf

Apple; Loosing and Regaining Competitive Advantages
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This 14 page paper examines Apple; founded by Steve Jobs and Steve Wozniak, looking at h they lost their competitive advantage and the way in which they struggled to regain it, only appearing to have a sustainable success based on differentiation when Steve Jobs returns to the company after many years of absence and the iMac and iPod, supported by iTunes, are launched. The paper is based on a case study supplied by the student. The bibliography cites 10 sources.
Filename: TEappleCA.rtf

Application of ITM in Manufacturing Companies
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5 pages. Information Technology Management (ITM) in manufacturing addresses technology aspects such as client/server distributed architecture and object oriented programming. Bandwidth ITM solutions address broad areas within any business; things such as manufacturing, distribution, finance and project management, as well as service and maintenance, transportation etc. A seamless integration is essential to provide visibility and consistency across the manufacturing aspect as well. This proposal will give a clear cut explanation of the usefulness of ITM in manufacturing companies, with special attention to the needs of the less developed countries. Bibliography lists 10 sources.
Filename: JGAitm3w.rtf

Application Of Strategic Planning Theory - Nike SWOT Analysis
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A 14 page paper that begins with an introduction to the Design School Theory for strategic planning. The SWOT analysis (strengths, weaknesses, opportunities and threats) is then explained and discussed. The next part of the paper is a SWOT analysis of Nike Corporation. The paper concludes with comments and other ideas regarding the analysis phase of strategic planning. Bibliography lists 18 sources.
Filename: PGswotnk.rtf

Applied Covey
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A 4 page paper discussing Stephen Covey’s “Principle-Centered Leadership,” which should have been required reading in all of America’s boardrooms. Certainly Enron, Rite-Aid, Worldcom and others – and their stakeholders – could have benefited well from such a requirement. The purpose here is to align Covey’s “moral compassing” and “principle-centered power” with current management practices. Bibliography lists 4 sources.
Filename: KSmgmtCovey.rtf

Applied Motivational Theory
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An 11 page paper discussing the theory behind motivating employees. Following a decade of downsizing, cost cutting and merging, more and more businesses look for ways to give their employees what they want. Too many companies believe that employee motivation rests in monetary rewards, without either realizing or acknowledging individuals' needs for recognition. Formal studies and informal surveys alike reveal that while managers often will list money as the top factor in motivating employees, the employees themselves are much more likely to list first their desire for recognition, for someone to let them know they truly have done a good job, a fact well known by some of the country's most successful companies. Bibliography lists 10 sources.
Filename: Appmoti.doc

Applying Concepts for Future Benefit
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This 5 page paper considers how different business concepts can help with the planning of a business. The paper uses the analogy of a business for a student planning their future career and examines the way the concepts of supply and demand, abnormal returns, cost benefit analysis and the development of competitive advantages will help with planning for the future. The bibliography cites 6 sources.
Filename: TEappconc.rtf