ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Starbucks Expansion In China
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This 3 page paper reports Starbucks' expansion into Asia and why Asia was selected before Europe. The paper reports and discusses the company's criteria to accepting a joint venture partnership offer. What is happening in China is also discussed. Bibliography lists 5 sources.
Filename: PGstrch9.rtf

Starbucks in Asia
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A 16 page paper discussing the methods and rationale that Starbucks uses to expand into Asian countries, specifically China and Singapore. Starbucks already has found success in Japan and Singapore. It is progressing more slowly in China by design, but it is well on its way to achieving its long-term strategy for that country, which is to make it Starbucks' largest market second only to the US market. Bibliography lists 16 sources.
Filename: KSstarAsia.rtf

Starbucks in China
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This 13 page paper discusses Starbucks entry into China, its impact on Chinese culture and vice versa, and other issues concerning the international expansion. Bibliography lists 13 sources.
Filename: HVStarCh.rtf

Starbucks in China / Theories of Globalization
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This 13 page paper discusses Starbucks entry into the Chinese market and the impact this will have on Chinese culture. The paper also discusses theories of globalization and homogeneity of products and criticism of this type of globalization. Bibliography lists 17 sources.
Filename: HVSbkRev.rtf

Starbucks in Europe; A Macro Environment Analysis
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This 12 page paper conducts a LEPEST-C analysis of Starbucks in Europe. This looks at the macro environmental factors of the political, economic, socio-cultural, technological, legal, environmental and competitive forces as they impact on Starbucks in Europe. The bibliography cites 13 sources.
Filename: TEstarpe.rtf

Starbucks In Japan
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A 6 page paper that begins with a very brief overview of Starbucks, including 2000 sales and net income data. The writer then describes the markets in which Starbucks competes, its entrance into Japan, criteria for partners, and an analysis using the 4 Ps marketing mix. Bibliography lists 10 sources.
Filename: PGstrJp.wps

Starbucks In Singapore
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An 8 page paper. Singapore is an attractive location for Starbucks because of the growing coffeehouse market. This essay explains why Starbucks chose Singapore as a new location. Starbucks' core values and criteria for partners are outlined. The essay also discusses Singapore's openness to foreign direct investment, the trade organizations of which Singapore is a member. Bibliography lists 9 sources.
Filename: PGstrbk.rtf

Starbucks In South Korea
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A 4 page paper that begins with a brief discussion of culture and the importance of understanding culture. The writer briefly discusses the 4Ps in the marketing mix. The rest of the paper reports Starbucks success in South Korea, why it is successful and how it fit into the culture. Bibliography lists 5 sources.
Filename: PGstskr.RTF

Starbucks in the UK; A Case Study
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This 5 page paper is a examination of Starbucks in the UK. The paper begins with a PEST analysis, looking at the political, economic, social and technological influences on the chain. The writer then considers how business may be increased during the slack periods and also looks at branding and positioning.
Filename: TEstarb1.rtf

Starbucks in the UK; How to Expand the Business
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This 10 page paper is a comprehensive look at how Starbucks in the UK can expand their business and still retain brand integrity. The first part of the paper considers the influences on business, including the political, economy, social and technological factors. The writer then suggests how the company may extend the market with reference to Ansoff's market, with new products and new target markets. Financially the paper consider the importance of branding and positioning, and applies this to Starbucks, looking at the way the company has been promoted, and how the practical observations fit in with the relevant marketing and strategy theory. The writer also includes an analysis of the companies strengths, weaknesses opportunities and threats in the UK. The bibliography cites 6 sources.
Filename: TEstarb3.rtf