ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Starbucks Case Study
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This 16 page paper looks at the company Starbucks, and considers issues such as environmental factors with the use of a PEST and SWOT analysis as well as the structure and social culture of the company. The bibliography cites 11 sources.
Filename: TEcaseStar.rtf

Starbucks Case Study
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This 19 page analytical paper examines Starbucks, the well known international coffee chain. Based on a case study written in 1996 the paper presents an in-dept SWOT analysis for the company for that period of time. The paper then presents some potential strategies for the future and makes recommendations. The bibliography cites 6 sources.
Filename: TEstarbuckswot.rtf

Starbucks Coffee (Product Life Cycle Analysis)
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This 3 page paper evaluates Starbucks. Concepts such as the product life cycle and marketing mix are discussed. Recommendations are made. Bibliography lists 3 sources.
Filename: SA614Str.rtf

Starbucks Coffee at McDonald’s
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A 6 page paper discussing Ivey Case 98M006, Starbucks. McDonald’s has made another attempt to persuade Starbucks to allow it to carry Starbucks’ coffee in its restaurants, at a time when Starbucks’ senior management is examining the company’s prospects for growth in the future. Doing business with McDonald’s certainly would increase Starbucks’ short-term revenues, but such close association with fast food appears to carry promise of damaging Starbucks’ existing image and brand equity. The paper recommends that Starbucks reject McDonald’s overtures in the interest of protecting its brand equity. Bibliography lists 3 sources.
Filename: KSmgStarMcD.rtf

Starbucks Coffee Vs Caribou Coffee
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A 4 page paper. This essay provides a brief background of each company and discusses some of the activities and strategies each uses to control costs. The essay also compares the price of coffee from each company. Bibliography lists 11 sources.
Filename: PGsrcr.RTF

Starbucks Corp. - Changes
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A 3 page paper that comments on the changes in Starbucks over the history of the company. The essay includes Schultz's return to CEO and the organization's restructuring. Bibliography lists 5 sources.
Filename: PGstbk08.RTF

Starbucks Corporation
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A 3 page paper that provides a brief look at Starbucks Corporation, the world's largest specialty coffee retailer. An emphasis is place on human resources but the essay also provides information about the structure of the company and their management principles. Bibliography lists 5 sources.
Filename: PGstrb05.rtf

Starbucks Corporation
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This 5 page paper discusses some of the human resource management practices at Starbucks. Turnover and job satisfaction data are included. Guiding principles and management principles are outlined. Benefits and other incentives provided even the part-time employee are discussed. Bibliography lists 8 sources.
Filename: PGstrck2.rtf

Starbucks Corporation
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A 25 page paper that investigates the Starbucks Corporation, the country's #1 specialty coffee retailer. The subheadings include: an introduction offering general information on the company; company background including founding date and timeline up to the present; selected financial and investor data, including three year income comparison, operating and income margins and P/E ratios; company operations; market competition; company culture and how it is created, including labor/management relations; and international expansion. The writer also provides an analysis of the company's entrance into Japan, providing specific information regarding competition in Japan and Starbucks' joint venture agreement. Finally, the writer provides information regarding the most recent agreements and expansions. 5 charts are included. Bibliography lists 8 sources.
Filename: PGstar3.msw

Starbucks Ethics
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This 8 page paper looks at the coffee chain Starbucks and assesses the degree to which Starbucks is adopting ethical values and business practices. The paper includes a discussion on different perceptions on ethical business practices, including the ideas of Friedman and then looks at examples of ethical practices at Starbucks. The bibliography cites 11 sources.
Filename: TEsbethics.rtf