ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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STARBUCKS -- CASE STUDY
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This 3-page paper involves a case study of Starbucks, including strategies the company chose and the potential risk of such strategies.
Filename: MTstacas.rtf

Starbucks 2004
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A 7 page paper using a case to identify the most critical risks that Howard Schultz has taken with Starbucks, whether they were successful and why they were or were not. There are many risks to choose from, because it appears from the case that one of Schultz's favorite pastimes is taking risks. The paper identifies and discusses 8 identified risks. Bibliography lists 2 sources.
Filename: KSstarbux2004.rtf

Starbucks Advertising
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This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertising spiral is considered, along with the target audience, competition, integrated marketing communication, product mix and use of creative media. The bibliography cites 8 sources.
Filename: TEstarad.rtf

Starbucks Analysis
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This 4 page paper introduces Starbucks, reporting their total revenues for 2002 and the number of shops the company operates. The writer then comments about Starbucks operations in terms of the nine dimensions of organizational innovation: change, challenge, customers focus, creativity, communication, collaboration, completion, contemplation and culture. Bibliography lists 5 sources.
Filename: PGstr9d.rtf

Starbucks Analysis
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A 5 page paper. The writer addresses these topics: organizational structure, leadership style, fiscal status, improvement activities, culture, diversity, and corporate social responsibility. Data include latest fiscal report and numbers of retail outlets in how many countries. Bibliography lists 14 sources.
Filename: PGstrbk05.rtf

Starbucks and Dunkin’ Donuts
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A 5 page paper discussing the treading of Dunkin’ Donuts on Starbucks’ specialty coffee territory, and Starbucks’ move to urban areas through Magic Johnson’s national chain of franchise restaurants. Dunkin’ Donuts does not elevate its image by adding more affordable lattes to its menu, but rather appears to offer a cheapened version of the “real” thing. Starbucks’ products are viewed as being luxurious, but a $4 cup of coffee (as opposed to Dunkin’ Donuts’ $3) is an affordable luxury in which even low-income people can indulge occasionally. Bibliography lists 2 sources.
Filename: KSmktgStarDunkin.rtf

STARBUCKS AND STRATEGY
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This 4-page paper provides an overview of Starbucks' strategy and ethics. Bibliography lists 2 sources.
Filename: MTstarstrg.rtf

Starbucks at 11,000 and Counting
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An 11 page paper providing Starbucks' two mission statements (one for business and one for environmental concerns); history of the company; a SWOT analysis; a cash flow analysis; an industry overview; and a review of Starbucks' strategic plan. Bibliography lists 7 sources.
Filename: KSstarbucks11k.rtf

Starbucks at 11,000 and Counting
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A 16 page paper providing Starbucks' two mission statements (one for business and one for environmental concerns); history of the company; a SWOT analysis; a cash flow analysis; an industry overview; and a review of Starbucks' strategic plan. Bibliography lists 8 sources.
Filename: KSstarbucks11k2.rtf

Starbucks Case Study
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This 6 page paper considers the case Starbucks. The paper answers for questions posed by the student. The first looks at the controllable and not controllable element is the companies faced while entering a global market. The second question considers the sources risk faced by the company, the third critiques of Starbucks overall corporate strategy and the last question discusses the way Starbucks could improve profitability in Japan. The bibliography cites two sources.
Filename: TEstarIM.rtf