ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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STANLEY TOOLS
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This 4-page paper is a representation of a report given from Stanley Tools CEO John Trani to his staff.
Filename: MTstantool.rtf

Starbuck's; What Can They Learn From Other Companies?
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This 7 page paper looks at strategies used by 5 different companies and considers how lessons from those strategies may be utilized by Starbucks. The companies discusses are McDonald's, with their strategy to change the menu, Disneyland Paris and the re-branding of the experience they offer, The Body Shop with the use of ethics and environmentalism as a source of differentiation, Masterfoods and brand extension and finally Tesco and the collection of data from customers to increases market understanding. The bibliography cites 5 sources.
Filename: TEstarother.rtf

Starbuck’s; A Case Study
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This 10 page paper considers Starbuck’s in the context of the macro environment. The compnay is analysed using Porter’s Five Forces model, the financial performance is reviewed and other factors such as socio-cultural factors as well as opportunities and threats are considered. The bibliography cites 8 sources.
Filename: TEstarb4.rtf

Starbucks
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This 5 page paper considers the leadership strategy of Starbucks, lead by Howard Schultz. The writer considers the evidence for this strategy, as well as the role of leadership, technology, and the problems of international growth. The bibliography cites 3 sources.
Filename: TEstarst.rtf

Starbucks
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This 9 page paper looks at Starbucks, first outlining the history and then undertaking a SWOT analysis. The paper ends with a financial analysis of the company’s five year performance which indicates how the strategies seen in the history and SWOT analysis translate into financial results. The bibliography cites 5 sources.
Filename: TEstarfa.rtf

Starbucks
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This 14 page paper examined the well known company Starbucks. The paper examines the position of the company by using a PEST analysis to look at the political, economic, social and technological influences, a SWOT analysis to analyse the strengths, weaknesses, opportunities and threats and finally Porters Five Forces is used to consider the market position. The bibliography cites 10 sources.
Filename: TEstrbks.rtf

Starbucks
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This 25 page report discusses Starbucks, the famous and now ubiquitous coffee company founded in Seattle and that almost single-handedly transformed the concept of what a coffee shop is. Starbucks made coffee “cool.” They gave the concept of a coffee house true “cachet.” That fact has had a tremendous impact on the coffee industry’s bottom line and established a powerful, international corporation. Bibliography lists 13 sources.
Filename: BWstarbk.rtf

Starbucks
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This 29 page paper examines the well-known company Starbucks. The paper discusses the situation in 2007 including the performance of strategic posture, outlines the corporate governance in terms of the board of directors of the top management and then undertakes an in-depth discussion looking at the external and internal issues using a SWOT analysis. With a good understanding of the company a range of strategic options are presented and discussed. The bibliography cites 14 sources.
Filename: TESBstrat.rtf

Starbucks (Case Study Analysis)
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This 6 page paper examines a case study provided by a student. The future of Starbucks is evaluated. Which direction should it go? Three alternatives are discussed. Bibliography lists 2 sources.
Filename: SA603Sta.rtf

Starbucks - Organizational Behavior Concepts
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A 6 page paper. This essay discusses three organizational behavior concepts as they are practiced by Starbucks: employee motivation, organizational structure and decision making. The writer includes Starbucks' recent problems and their reorganization plan. Bibliography lists 8 sources.
Filename: PGsrbob.RTF