ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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SPORTS MANAGEMENT AND CONCESSIONS
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This 14-page paper covers questions pertaining to food and drink management inside of a sports venue. Topics discussed include the customer, costs of owning and operating concession stands and how one actually gets in to sell the product. Bibliography lists 3 sources.
Filename: MTspoman.rtf

Sports Marketing / Research & Reality
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A 12 page research paper on some of the basics, and importance of, market research in the field of sports marketing. The paper looks at some of the marketing activities of (1) auto racing, now the country s second most popular sport (surprise!) following only football in revenues and viewership; (2) Notre Dame, alone among college sports organizations who conduct their own licensing pursuits; and (3) the Carolina Hurricanes, an ice hockey team that ended the 1996 hockey season as the New England Whalers, based in Connecticut. A baseball analyst wrote in 1992 that the national organizations were damaging the future of the national pastime by following only the immediate dollar without working for the good of the game, and his predictions seem to have been realized. Bibliography lists 11 sources.
Filename: Sports.doc

Sports Marketing Management
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A 9 page paper that responds to specific student-generated questions regarding sports marketing management. Those topics include: an explanation of what sport marketing is; identifying fans; brand equity and management and how to enhance brand equity; using customer databases; niche marketing; and what service quality means. Examples are included throughout the paper. Bibliography lists 6 sources.
Filename: PGsptmkt.rtf

Sportswear Manufacturing
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A 3 page paper assessing the production process at a sportswear manufacturer for the purpose of doubling output in the most efficient manner possible. The individual examining the production process also is considering buying the business. The paper concludes that production can be doubled with the addition of 3 employees and 4 machines. Includes diagrams of current and proposed process flow. Bibliography lists 2 sources.
Filename: KSmgmtSportsOps.rtf

Spousal Influence in the Consumer Decision Making Process
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This 5 page paper examines one article about spousal influence in the consumer decision making processes with a focus on subcultural variations. Gender and cultural differences are examined. The article is assessed and used as a springboard for further discussion. No additional sources cited.
Filename: SA038con.rtf

Sprint Corporation
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A 5 page paper that discusses the history of Sprint, its acquisitions and joint ventures, Internet presence, annual revenue, and future plans. Bibliography lists 4 sources.
Filename: Sprintco.wps

Sprint PCS Expansion into Brazil
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A 5 page paper discussing issues Sprint PCS will need to consider before expanding into the Brazilian market. Brazil continues to be attractive to much of the world's business. Should Sprint PCS expand into the Brazilian market, it will face competition from services already active in the market, but it also will have a growing economy in which to market its services. Continuing influx of businesses from around the world will further wireless demand. The paper recommends that Sprint PCS does indeed enter the Brazilian market, and without further delay. Bibliography lists 11 sources.
Filename: KSBrazilSprint.wps

Sprint PCS Marketing
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An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the industry and for Spring PCS. Bibliography lists 12 sources.
Filename: PGsprint.msw

SPRINT, TAX SHELTERS AND ETHICAL DECISION MAKING
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This 7-page paper covers the ethical behavior (or lack thereof) of Sprint and auditor Ernst and Young in terms of early 2000 exercises of options. Bibliography lists 1 source.
Filename: MTspreth.rtf

St Vincent Case Study
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This 10 page paper is based on a case study supplied by the student. The paper looks at the case for a new computer system, putting a case forward that is in line with goals of the organization and will create long term savings as well as increase productivity. The bibliography cites 3 sources.
Filename: TEstVincent.rtf