ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Southwest Airlines: A Marketing Case Study
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This 5 page paper looks at a case study regarding Southwest Airlines. The success of the company is in part attributable to its ability to keep airfares low. Bibliography lists 6 sources.
Filename: SA216SW.rtf

SOUTHWEST AIRLINES: AN ANALYSIS
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This 8-page paper focuses on Southwest Airlines and its policies, history, human resources and finances. Bibliography lists 6 sources.
Filename: MTswairl.rtf

SOUTHWEST AIRLINES: SOUND MANAGEMENT IN A DIFFICULT INDUSTRY
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This 10-page paper focuses on Southwest Airlines, a company that has been quite stable during the recent period of mergers and acquisitions. The paper traces Southwest's strong performance to its management style. Bibliography lists 5 sources.
Filename: MTswaco.rtf

Southwest Airlines; A Case Study
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This 8 page paper looks at this singular company operating in a competitive advantage. The success of the company has bee accredited to many aspects., form cost advantage to leadership, this paper considers the company in an holistic way, from the stakeholder approach to the application of Porter's five forces. The bibliography cites 4 sources.
Filename: TEswailn.doc

Southwest Airlines; The Way Forward
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This 5 page paper considers the budget airline SWA and discusses a potential strategy for the future to develop a competitive advantage whilst retrenching. The bibliography cites 4 sources.
Filename: TEswaair.wps

Southwest vs. ValuJet / Successful Airline vs. Unsuccessful Airline
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In this 10 page report, the writer compares Southwest with Value Jet Airlines. It is reasoned that the reputation-wrecked ValuJet airlines has only trotted along a bumpy road to industry success. Its future is much less certain than the ever-growing Southwest Airlines. Marketability, cost issues, human relations, and more-- are examined with respect to each of these two companies to support such a thesis. Bibliography lists 10 sources.
Filename: Valusout.doc

SOUTWEST AIRLINES AND SEMCO: NEW ORGANIZATIONS
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This 3-page paper focuses on how Southwest Airlines and Semco have become "mavericks" in their fields, through their positive treatment of employees and disdain of the typical corporate structure. Bibliography lists 2 sources.
Filename: MTswasemco.rtf

Spain
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A 6 page paper which examines various agricultural and manufacturing elements of Spain, among other elements. Bibliography lists 8 sources.
Filename: RAspaina.rtf

Spain; A Commercial Appraisal
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This 5 page paper considers the trading conditions in Spain form the perspective of a business considering trading within the country. The paper includes economic conditions, the social conditions, available and accessibility of the media and the distribution channels. The bibliography cites 10 sources.
Filename: TEspain1.rtf

Span Systems and Citizen-Schwartz Case
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This 4 page paper is based on a case study supplied by the student. Span Systems are developing an IT system for Citizen Schwartz, but there are problems, Citizen are changing the requirements and Span are falling behind schedule and quality is suffering. The paper looks at the problems, the legal risks and the opportunities that are presented by the case study. The bibliography cites 3 sources.
Filename: TEcitizenspan.rtf