ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Southwest Airlines in 2008
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A 6 page paper providing a SWOT analysis and strategy implementation and evaluation plan for Southwest Airlines after experiencing its first losing quarter in 17 years. The paper recommends that the airline increase its airfreight business and develop new business relationships with new-breed travel agents. Strengthening weaker areas while maintaining the Southwest climate and culture is the challenge, but one Southwest has risen to in the past. Bibliography lists 6 sources.
Filename: KSairSWA08.rtf

Southwest Airlines Procurement Process
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This 4 page paper explains the procurement process at Southwest Airlines and relates that process to a six step process included in the student's textbook. Those steps include: define goods to be procured; Select bidders, prepare bid proposal, evaluate bids and award contract, contract management and close out contract. Bibliography lists 1 source.
Filename: PGswapr.rtf

Southwest Airlines Strategy And Human Resource Management
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A 15 page paper. Southwest is the only airline in the industry has been profitable for 33 consecutive years and the only one that has been profitable since 9/11. The reasons for their remarkable success must be attributed to putting in practice their core beliefs, the primary one being to have happy employees. This essay discusses the company's human resource management, their business strategy and the relationship between the two. Bibliography lists 15 sources.
Filename: PGswa506.rtf

Southwest Airlines' "Place" Component
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A 3 page paper discussing the "place" component of Southwest's marketing mix. Currently, Southwest retains its competitive advantage in "place," but it is experiencing increasing difficulty as it competes against the legacy carriers that with bankruptcy protection have made deep cost cuts and have secured impressive concessions from labor unions. The result for Southwest is that its costs are much higher than its competitors. Though it still leads its industry in all respects, those competitors are closing the gap. Bibliography lists 3 sources.
Filename: KSairSWAplace.rtf

Southwest Airlines' Future
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An 8 page paper discussing some of the pressures facing Southwest Airlines in 2005 and steps it could reasonably take to mitigate its business risks. Southwest still can claim no layoffs and no unprofitable quarters for all of its history, but most of the legacy carriers it competes with are operating under bankruptcy protection and at much lower costs. The paper recommends that Southwest preserve its all-important culture at all costs; increase fares; and expand into easily accessible markets as it waits for competitors to emerge from Chapter 11 protection and again come into the sights of the labor unions currently giving many deep concessions. Bibliography lists 7 sources.
Filename: KSairSWAprom.rtf

Southwest Airlines' Marketing Strategy
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A 10 page case research paper with Southwest Airlines as its focus. Southwest is one of America's largest airlines in terms of passenger boardings, and yet it serves airports in a relatively small number of 24 states. Overall, the company's marketing strategy is to provide the best-possible no-frills service with the newest equipment available, then tell the flying public about the top-notch safety record In a report filed with the SEC mid-way through 1996, Southwest included a list of 'what ifs' of things that might happen, things that prevented them from forecasting performance for the very next quarter. They just keep flying—often, right past the competition. Bibliography lists 8 sources.
Filename: Southwst.wps

Southwest Airlines' Product and Support Services
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A 5 page paper discussing Southwest's product and the challenges it faces in the future. Still able to claim only profitable quarters for all of its existence, post-hurricane fuel prices are proving to be problematic. And as other airlines gain dramatic concessions from labor unions through bankruptcy court, Southwest currently pays its pilots as much as 30 percent more than any other pilots in the industry. The company's competitive advantage always has been and continues to be its strong corporate culture, and the company will need to ensure it preserves that culture as it plans for the future. Bibliography lists 3 sources.
Filename: KSairSWAprod.rtf

Southwest Airlines’ “Secret”
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An 8 page paper discussing the United States’ leading airline. Southwest Airlines consistently retains the leadership position in passenger boardings, and it is one of the nation’s most admired companies. The purpose here is to assess some of the reasons for Southwest’s continued success at a time that its industry is struggling desperately. Includes a 3-page SWOT analysis. Bibliography lists 8 sources.
Filename: KSmgmtSWAswot.rtf

Southwest Airlines’ Organizational Culture
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A 7 page paper examining the corporate culture at Southwest Airlines in terms of Schein’s three-factor model that includes artifacts, espoused values and basic underlying assumptions. The paper then discusses whether managers have the ability to direct the path of corporate culture or whether it merely evolves on its own. The paper concludes that management absolutely directs the evolution of corporate culture. Bibliography lists 5 sources.
Filename: KSmgmtOrgCulSwest.rtf

SOUTHWEST AIRLINES, CORPORATE CULTURE AND SUCCESS
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This 9-page paper examines the corpororate culture of Southwest Airlines and how it adds to the company's success. Bibliography lists 5 sources.
Filename: MTswacorcu.rtf