ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Southwest Airlines
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This 11 page paper discusses Southwest Airlines beginning with an historical background report that covers the founding of the company and its initial legal battles. The principles under which the company was founded are explained. Strategies to gain a competitive advantage is another section that reports the service and fares offered. A discussion of the company's competition follows, including examples of price wars and how Southwest overcame them as well as how the company moves into a new market. Marketing strategies are discussed beginning with their beginning strategy and the promotions they have offered. Selected fiscal data are included. The writer also discusses what a SWOT would look like if it were completed and describes some issues that could pose a threat to the company. Bibliography lists 6 sources.
Filename: PGSWA3.rtf

SOUTHWEST AIRLINES - AN ORGANIZATIONAL ANALYSIS
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This 13-page paper provides an organizational overview of Southwest Airlines. Topics discussed include corporate culture, obligations, strenghts and weaknesses, and IT implementation. Bibliography lists 10 sources.
Filename: MTswaorgan.rtf

Southwest Airlines -- Ingredients Of Success
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A 12 page case study of Southwest Airlines -- one of the top companies in its industry. The writer analyzes SW's market niche, pricing strategy, human resource maintenance, financial structure, emphasis on low cost, and more. Equipment, technology, and plans for the future are included as well. Several charts provided in Appendix. Bibliography lists 15 sources.
Filename: Swairlin.wps

Southwest Airlines / Selection Of Pilots
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A 15 page paper discussing the selection of pilots at Southwest Airlines. Finding a job is never an easy task for a commercial pilot. Not only does Southwest not make the process any easier, they also have the added requirements of a sense of humor and the proper attitude in order to be considered for selection for their company. Southwest has the highest percentage of female pilots of any airline in the country, but still have only a few in comparison to the total number of pilots they employ. The corporate culture of have fun and work hard applies to all areas of the company, including the pilot faction, and those prospective pilots unwilling to serve as substitute baggage handler on occasion most likely will not even make the first cut. Bibliography lists more than a dozen sources.
Filename: Soutwest.wps

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON
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This 10-page paper presents a comparison between operations and corporate culture of Southwest Airlines and American Airlines. Bibliography lists 8 sources.
Filename: MTswaaaany.rtf

SOUTHWEST AIRLINES AND KOTTER'S LEADING CHANGE
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This 3-page paper presents Southwest Airlines' culture of change, following Kotter's eight steps to change. Bibliography lists 3 sources.
Filename: MTkotleswa.rtf

SOUTHWEST AIRLINES AND LEADERSHIP STYLES
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This 8-page paper discusses leadership and the culture of Southwest Airlines, why it has been so successful and the challenges the company currently faces. Also discussed are leadership styles evidenced by SWA's leader Herb Kelleher.
Filename: MTswalea.rtf

Southwest Airlines and the Problems Catering For Passengers with Disabilities
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Southwest Airlines has had problems dealing with disabled passengers. This 11 page paper examined the company, considers how and why they have had legal and operational problems and looks at the way the improvements that have been seen and those that could still can be implemented. The bibliography cites 6 sources.
Filename: TEsoutwDis.rtf

Southwest Airlines as a Learning Organization
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A 4 page paper assessing Southwest Airlines on the characteristics of a learning organization as defined by Sandra Kerka (1995). Kerka (1995) defines six characteristics; Southwest Airlines possesses at least five of them. Bibliography lists 9 sources.
Filename: KSmgOrgLrnPrin.rtf

Southwest Airlines E-Commerce
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A 9 page paper. Following a brief introduction to Southwest Airlines, the writer discusses the company's entrance to Online reservations and ticketing and the growth of this particular option for consumers. Southwest makes Online ticketing especially attractive by offering weekly Online-only specials that include discounted fares on selected routes and often other perks. The writer reports the upgrades made to the system in 2000 and the proportion of total sales from its Web site. A SWOT incorporates factors of the company but focuses on the e-commerce aspect. The essay also discusses the overriding principles upon which strategic management are based. Bibliography lists 11 sources.
Filename: PGswwb.rtf