ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Social and Economic Changes in Hong Kong
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An 11 page paper assessing Hong Kong’s changing culture. Hong Kong, always Chinese but long controlled by Western influence, now finds itself facing a crisis point in its social and economic development. The age of rapid economic growth appears to have ended, and Hong Kong needs to better align its strategies with the course that globalization seems to be pursuing. One significant change likely will be in the area of vocational education, a lesson that other developed economies have discovered as China and other nations continue to glean much of the world’s manufacturing activities. The purpose here is to examine Hong Kong’s current status and identify some of the ways that the government can ease the transition from one plane to the next. Bibliography lists 11 sources.
Filename: KSsocHongKongEvo.rtf

Social Considerations for the Alcohol Industry in Poland
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A 6 page assessment of the social risks that confront the alcohol industry in Poland. This paper outlines the social impacts of alcoholism and emphasizes the importance of industry interaction in addressing those impacts. Bibliography lists 5 sources.
Filename: PPalcPol.rtf

Social Entrepreneurism and the Application for Community/Youth Services
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This 5 page paper provides an overview of social entrepreneurism. The concept of social entrepreneurship is based on the belief that the ends of every business process does not have to be financial gain. In fact, social entrepreneurism is defined by the development of a social mission and the creation of business disciplines, innovation and entrepreneurial approaches designed to address the social mission (Dees, 2002). Though philanthropic organizations and activities have occurred for decades, the new focus on social entrepreneurship is directly related to the belief that adequate and well defined business principles can be applied to social services models and improve both the function of the model and the bottom line. Bibliography lists 5 sources.
Filename: MHEntrep3.rtf

Social Factors Affecting Marketing
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An 8 page paper examining the effects of gender and culture on marketing success. Gender and culture are two social factors that strongly and directly affect marketers’ ability to be successful in promoting their products. As the concepts of gender and culture continue to change, marketers must change along with them so as not to be left behind. Bibliography lists 18 sources.
Filename: KSmktgSocFac.rtf

Social Influences on Marketing; Winning and Retaining Customer Loyalty
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This 22 page paper looks at the way firms compete in order to create and then retain loyal customers with specific attention paid to the use of loyalty schemes. Social values and buying patterns have changed and loyalty from customers is difficult to obtain. The use of differentiation and the creation of loyalty schemes have met with mixed success. The paper considers how and why they may be used as well as the disadvantages that may be associated with their use. The bibliography cites 25 sources.
Filename: TEretainloy.rtf

Social Informatics
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This 4 page paper looks at what is meant by social informatics, how it compares to technological determinism, the way it is researched and how it can be used. The bibliography cites 4 sources.
Filename: TEsocinfo.rtf

Social Issues and Actions of American Airlines
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5 pages in length. American Airlines is one of the world's most well-known passenger airlines. In today's highly competitive airline market, American clearly stays near the top in its field. But as technology progresses, so do the social implications and problems associated with getting travelers safely from point A to point B. This paper reflects on these and other issues and how the Airlines deal with them. Bibliography lists 4 sources.
Filename: JGAsocbz.wps

Social Networking and its Future Implications for a Non Profit Making Organization
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This 22 page paper considers the potential impact that social networking may have on a non profit organization. After an introduction the paper considers three different methodologies before choosing one, and then looks at what is meant by social networking and the way it is undertaken and influencing society already. The paper then moves on to a consequence analysis, discuses the way it will impact in planning by looking at soft systems methodology and finally considering ethical implications. The bibliography cites 17 sources.
Filename: TEsocnet.rtf

Social Networking and the Learning Organization
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A 6 page paper discussing the potential benefit of using the equivalent of the social network within an organization. Dell has IdeaStorm; Starbucks operates My Starbucks Idea; and the Federal Reserve Bank of Cleveland uses one to share information internally. A specific-use network modeled after a purely social network can be of direct benefit to the organization supporting and providing it. Idea exchange can result in knowledge greater than the sum of its information parts, and the social network setting provides a venue for that exchange. Bibliography lists 7 sources.
Filename: KSmgLrnOrgSoc.rtf

Social Reflection Of 1940's Print Advertisements
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7 pages in length. While print advertisements of the 1940's were significantly reflective of the advancements of war and technology, there was an even more obvious social aspect surrounding the marketing format: gender bias. Based upon a handful of advertisements from that period, the writer discusses that if the product in question were not a kitchen appliance or some other home improvement product, women would have no pertinent place in the overall marketing component. Even automobile advertisements were directed plainly and most unabashedly toward men, who were always considered to be at home in the "driver's seat." Bibliography lists 6 sources.
Filename: TLC1940.wps