ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Simultaneous Distribution in the Film Industry
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A 4 page paper discussing the relatively new approach of releasing new films to all media simultaneously. Steven Soderbergh's (Sex, Lies, and Videotape, Traffic, Ocean's Eleven) Bubble was released simultaneously to theatres, DVD and pay-per-view in January 2006; theatres refused to show the film in protest. Movie theatre operators would do well to choose to address this shift of power within the industry rather than resist it, because simultaneous distribution is likely to gain in popularity for low-budget films. Traditional studios will need to provide greater incentives to theatres before choosing to make all of their products available through simultaneous distribution. Bibliography lists 6 sources.
Filename: KSmktgSimDist.rtf

Singapore Airlines
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A 5 page paper discussing alternatives for the airline to increase visibility of business travelers. These passengers frequently traveled first class in years past, but as business has become increasingly competitive all organizations have found it necessary to operate as efficiently as possible. One common cutback has been disallowance of first class travel, which has hampered not only the airlines' ability to gain high yields but has also decreased business travelers' visibility. This class is the most reliable for repeat business, and it is to the airline's advantage to actively court them. The paper recommends that Singapore Airlines create a business economy class so that this segment will be best served and provide the airline with measurable business class data. Bibliography lists 8 sources.
Filename: KSSingAi.wps

Singapore Airlines
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This 10 page paper examines the company Singapore Airlines (SIA). The paper answers four questions; the processes present in the operation of SIA, what is meant by "World Class Service" and how it may be applied to SIA, the operation strategy and the application of Platts-Gregory procedure to assess the potential future of the company. The bibliography cites 4 sources.
Filename: TESIA001.rtf

Singapore Airlines and Porter’s Fives Forces Model
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This 7 page paper outlines Porters Five Forces model and applies it to Singapore Airlines. The paper looks at the current position of the industry and the airline, then considering which strategies that can be adopted to protect or better Singapore Airlines position. The bibliography cites 8 sources.
Filename: TEsingair.rtf

Singapore Airlines; Marketing Audit and Plan
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This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to develop a new marketing plan. The marketing plan targets business travelers in the US with a new exclusive executive service to increase revenue and support differentiation. As well as the marketing plan and budget and projections are provided. The paper ends with a short reflective section. The bibliography cites 12 sources.
Filename: TEsingplan.rtf

Singapore Labor Force: HRM Practices In The Next Decade
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4 pages in length. Diversity is truly the key to Singapore's future business success as its labor force moves into the new millennium; however, not all businesses are managed in such an effective manner. One can readily surmise that with the ever-changing workforce, it is imperative that companies open themselves up to HRM reorganization that previously had not existed within the industry. These consequential changes, however, are not only representative of the perpetual flow of time, but rather they are also clearly indicative of a more compassionate view towards all components of the business world. Bibliography lists 3 sources.
Filename: TLCsing.doc

SINGAPORE: AN OVERVIEW
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This 8-page paper provides an overview of Singapore, from a demographics, economic and cultural view. Also included is information about Singapore's relationship with Malaysia, and the government concern over labor. Bibliography lists 4 sources.
Filename: MTsinove.rtf

SINGLE EUROPEAN MARKET AND ADVANTAGES
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This 3-page paper discusses the advantage of the Single European Market in terms of development and economic growth. Bibliography lists 3 sources.
Filename: MTsemanly.rtf

Sir Richard Branson Leadership Approaches And Practices
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A 10 page paper that begins with a biography of Branson as an entrepreneur, thus, the focus is on the growth of his businesses and leadership. Northouse's schemas of leadership are applied to Branson as are Kotter's errors. The writer also comments on the leadership- followership concept in terms of Branson. Lessons learned from Branson's leadership are discussed. Bibliography lists 11 sources.
Filename: PGbrnsn2.RTF

Sirius Distribution Channels
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A 4 page paper discussing the satellite radio company's distribution channels. Sirius has developed an extensive distribution channel network, one that appears to be quite complete in terms of the types of outlets it encompasses. Greater numbers of subscribers likely would result from more extensive promotion directing potential customers to outlets that currently exist. Bibliography lists 3 sources.
Filename: KSmktgSiriusDC.rtf