ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf

Sensitivity Analysis
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This 4 page paper looks at sensitivity analysis what it is, how it is used and the advantages and disadvantages of its use. The bibliography cites 6 sources.
Filename: TEsenanaly.rtf

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY
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This 9-page paper covers strategic aspects of marketing to consider when it comes to promoting a brand of consumer soap. Bibliography lists 5 sources.
Filename: MTstrmktso.rtf

Servant Leadership
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A 4 page paper that discusses servant leadership, its Biblical origins and its success in some companies. The characteristics of the servant leader are identified. Bibliography lists 6 sources.
Filename: PGsvld7.RTF

Servant Leadership
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This 30 page paper begins with an exegesis of the Gospel of Matthew 20:25-28. This is one of the most-often cited Biblical passages when servant leadership is discussed. The writer cites other verses in both the Old and New Testaments that adhere to the concept of servant leadership. The writer then reports the Biblical Origins of servant leadership, including the concept of the Suffering Servant followed by a discussion of the origin and development of servant leadership in organizations and businesses. The last major section discusses the application of principles and philosophy of servant leadership and includes specific examples of corporations who have adopted this model. The writer concludes with a brief discussion. Bibliography lists 13 sources.
Filename: PGsvldmt.RTF

Servant Leadership: Application in Organizations
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A 4 page overview of the qualities of a servant leader. This paper emphasizes these qualities can be critical in the accomplishment of all types of organizational goals. Bibliography lists 5 sources.
Filename: PPleadservant.rtf

SERVICE ANALYSIS: MERCEDES-BENZ AND AUDI
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This 12-page paper focuses on the quality of service offered by automakers Mercedes-Benz and Audi. The paper is a literature review on how these two companies have built service into their success. Also discussed are recommendations for other companies in terms of service. Bibliography lists 6 sources.
Filename: MTaudibe.rtf

Service and Performance Concepts in the Hospitality Industry
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This 6 page paper considers some of the different ways of measuring performance and quality in the Hotel Industry. The bibliography cites 12 sources.
Filename: TEhotind.rtf

Service Characteristics and Consumption Trends That Impact on a Travel Agent
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This 9 page paper looks at the service characteristics needed by a travel agent and examines the trends within the travel industry. The writer looks at issues such as the changing role of the travel agent, increase consumer empowerment, the role and importance of the internet and general trends and preferences. The bibliography cites 10 sources.
Filename: TETAservice.rtf

Service Company Analysis: Southwest Airlines
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A 15 page paper. What differentiates Southwest Airlines from others in a very competitive industry? Service. This paper discusses quality of service and how Southwest seems to do the impossible – have very few complaints logged against them. The writer provides a brief background of Southwest including the many awards they have won, discusses employees and labor-management relations, and customer satisfaction. Quality gap, measuring quality, dimensions of quality and employees' role in service quality are discussed. Bibliography lists 17 sources.
Filename: PGswst4.rtf