ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Selling on the Internet
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A 5 page paper which discusses several aspects of the Internet and promoting a product on the Internet. Information in relationship to the most involved countries is included, as well as information regarding the number of users. The pros and cons of advertising or promoting on the Internet is discussed through simple descriptions as well as through a discussion of market segmentation and a SWOT analysis. Bibliography lists 2 sources.
Filename: RAsell.wps

Selling Pokemon to the West
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This 5 page paper looks at the way that Pokémon was adapted and sold to children in the US using cartoons and television. The paper discussed the marketing strategy that was used, looks at the way demand was created and discusses whether or not this is a product that could have a long life. Parallels are made with the marketing of Disney. The bibliography cites 4 sources.
Filename: TEpokemon.rtf

Selling T-Shirts to China for the Beijing Olympics
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This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be deigned and marketed. The last part of the paper assumes that the company is an international company and proposes a method of market entry. The bibliography cites 18 sources.
Filename: TEbejingol1.rtf

Selling the Chevrolet Impala
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A 3 page persuasive essay focusing on selling the Chevrolet Impala. General Motors appears to have gotten it “right” in its partnering of quality, price, economy and function. Perhaps the old adage applies after all, that the more things change the more they truly do remain the same. After all these years of favoring SUVs and minivans, many are returning to the sedan that began it all. As gas prices continue to climb and as children continue to grow, the Impala provides an increasingly attractive alternative. Bibliography lists 2 sources.
Filename: KSmktgSellImpala.rtf

Selling the Gold Mine
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A 3 page paper in two parts. The first considers the present value of a gold mine expected to be exhausted in two years' time; the second addresses the issue of whether the bonds of GM or Cisco Systems are the more attractive. It appears that GM is doggedly clinging to being what it wants to be, rather than providing products its customers truly want. Cisco is expanding its traditional reach without abandoning its traditional markets, and finding positive results. Cisco is the better choice for bond purchase. Bibliography lists 4 sources.
Filename: KSacctPV.rtf

Selling the Machine
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A 5 page paper assessing opportunities that a manufacturer has in selling a special-order machine it constructed for a company that cannot take delivery. That company has paid a ten percent deposit that it has forfeited, but the manufacturer has identified three approaches it can take to selling the machine. The paper determines the value of each alternative and discusses the role that fixed manufacturing-overhead cost should play in arriving at a price for a special order. Bibliography lists 1 source.
Filename: KSacctSellMach.rtf

Selling the Samsung X600 Mobile Telephone in the UK
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This 12 page paper considers who 3 UK retailers; Carphone Warehouse, Argos who are both internet and high street retailers and Amazon which is an internet only retailer, all sell the same product; the Samsung X600 mobile telephone. The paper examines these retailers using the 4 P's model where product, price, placement and promotion are all compared. The bibliography cites 8 sources.
Filename: TEsamX600.rtf

Selling the Wondermill to Italy
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This 4 page paper is based in a case provided by the student. The paper presents a budget for a US company starting to export a new product; the Wondermill to Italy. The second part of the paper briefly considers the Italian economy and sources of finance to support the venture. The bibliography cites 2 sources.
Filename: TEwonmill.rtf

SELLING WIDGETS IN THE CZECH REPUBLIC
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This 15-page paper discusses how an American company can and should market and sell widgets in an Eastern European country, most notably, the Czech Republic. The paper discusses currency and finance issues, the target audience and characteristics and some promotional thoughts. Bibliography lists 10 sources.
Filename: MTwidcze.rtf

Semiotic Analysis of Print Advertisement
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This 4 page paper is a semiotic analysis of a print advertisement for Big Red chewing gum. It argues that Big Red is using sexual innuendo to sell its product.
Filename: HVBigRed.rtf