ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Rollerblade Inc.
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A 6 page analysis of Rollerblade Inc.. The paper includes a SWOT analysis, as well as an analysis of the 4 P's. Overall, it appears that Rollerblade Inc. is proving to be successful and remain successful as long as rollerblading is a sport that people are interested in. They have the edge on the market in many ways. Bibliography lists 7 sources.
Filename: RArollerb.wps

Rolls Royce, Levi's and Strategy
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A 12 page paper discussing relationship marketing at Rolls Royce, brand management at Levi Strauss and a general discussion of how and when organizations should change strategy. Rolls Royce has been able to increase its market share in aircraft engines, and Levi's has been able to reclaim shrinking market share. The paper discusses IBM as the example for good reasons in shifting strategy, using the company's 1993 announcement that it was abandoning the PC market in favor of electronic commerce. Bibliography lists 3 sources.
Filename: KSrollsLevi.wps

Rolls-Royce
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This 18 page paper examines the well known aerospace, marine and energy engineering company by looking at the 2003 annual accounts. The paper examinees the company, its' history, accounting policies and financial performance. The bibliography cites 2 sources.
Filename: TErollsroy.rtf

Rondell Data Corporation
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This 3 page paper is a case study of Rondell. The case is found in textbooks. The writer provides a brief overview of the situation. The five steps for effective change management by Cumming and Worley are used for this analysis. This company's operational procedures are so ineffective that this essay discusses what they should do and the factors that are causing so many of their problems. For example, in the Developing Political Support step, the writer points to the fact that role clarification is needed before they can do anything. Bibliography lists 1 source.
Filename: PGrondl.rtf

Roobios Tea Case
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This 6 page paper looks at the case of Roobios Tea supplied by the student and guides the student on how to write an analysis and marketing plan, with a framework that can be built on and tips for the way the students own paper should be written. The bibliography cites 5 sources.
Filename: TEroobios.rtf

Root Production on Kava Island
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A 3 page paper providing the text contents of an available PowerPoint® presentation addressing establishing commercial production of kava root extract on Kava Island, a "virtual" island in the South Pacific. Bibliography lists 1 source.
Filename: KSintlBzKavPPT.rtf

ROSENBLUTH AND QUALITY INITIATIVES
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This 3-page paper is an overview of quality initiatives for Rosenbluth, a travel agency based in the United States. The paper discusses how the company can continue its quality service initiatives.
Filename: MTrosqua.rtf

Rosenbluth International (Case Study Analysis)
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This 8 page paper examines this case study provided by a student. Some suggestions are made on how to improve on this company that is already successful. Improving quality is the focus of this paper. Bibliography lists 3 sources.
Filename: SA604Ros.rtf

Rosenbluth: Quality Management in Services International
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A 5 page paper discussing Ivey Case 9A95D020. Rosenbluth Travel was a leading company in its industry in 1992. It had been focused on quality for some time, but had reached a point at which it did not know how best to proceed. The paper identifies several alternatives and concludes that the company should ask its customers and “front line” workers for their input. Management should become involved only after receiving input from these two critical sources, to ensure that management gives its support to activities and efforts that will increase Rosenbluth’s value in the perspective of both customers and current employees. Otherwise, it risks placing great effort in achieving ends totally irrelevant to its customers. Bibliography lists 3 sources.
Filename: KSmgmtRosenb.rtf

Rover/Honda Alliance
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A 3 page SWOT analysis of the Rover/Honda alliance. Bibliography lists 1 source.
Filename: PGrovhn.rtf