ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Risk Management Questions
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This 16 page paper answers a set of questions set by the student concerning risk management. Issues discussed include the types of data that may be recorded by an airline for risk management purposes, the risk management cycle, why risk management is important, the direct and indirect impact on profitability and the types of probability measures that are useful. The bibliography cites 7 sources.
Filename: TERMquest.rtf

Risks Setting up a Bank in China
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This 11 page paper considers the different risk that may be faced by a bank from an EU country considering setting up a branch in China. The paper looks at the political and financial risks, considering how they many be measured and how the potential impacts may be mitigated. The bibliography cites 15 sources.
Filename: TEbankchn.rtf

Rite Aid and Nortel Networks
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A 4 page paper providing a summary report on the performance of two companies, Rite Aid and Nortel Networks, each of which has had difficulty in the past, but now appears to be well on its way to recovery. Either of the two companies can be seen as being attractive places to work. Bibliography lists 4sources.
Filename: KSmgmtRADnt.rtf

RJR AND PM: MARKETING CIGARETTES
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This paper examines how RJ Reynolds and Philip Morris have been able to continue marketing their tobacco products to consumers, despite the 1998 settlement against Big Tobacco that required cigarette manufacturers to cut back on advertising. Bibliography lists 6 sources.
Filename: MTrjrpmu.rtf

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN
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This 8-page paper covers the steps to building a successful public relations campaign. Bibliography lists 4 sources.
Filename: MTpubrelex.rtf

Robert F Kennedy High School Case
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This 8 page looks at a case study of a failing inner city school and performs a SWOT analysis to identify the strengths weaknesses, opportunities and threats faced by the school. Using this analysis several strategies are identified. The paper ends by considering the PESTEL factors that impact on the school. The bibliography cites 1 source.
Filename: TEschcult.rtf

Robert Mondavi and the Wine Industry
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A 9 page paper discussing the structure of the global wine industry, how it was changing in 2001 and Mondavi's place within it. Based on the Harvard Case 9-302-102, the paper makes recommendations for how Mondavi can take advantage of the changes in the industry while adhering to its commitment to organic growth. Bibliography lists 3 sources.
Filename: KSmktgMonda.rtf

Robert Reich v. PBS on Enron
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A 6 page research paper on the PBS Frontline broadcast a documentary entitled "Bigger Than Enron" and Robert Reich's The Work of Nations. The PBS program looked into the Enron scandal and its implications. This example of broadcast journalism argues that corporations are mammoth institutions that cannot be trusted to report their finances accurately without strict government regulation. Robert Reich, a professor at Harvard's Kennedy School of Government, proposes that corporations are the defining institution for the future. He describes corporations as the supranational organizations, which define the nature of the global marketplace. The writer contrasts and compares the argument presented. Bibliography lists 4 sources.
Filename: khrrvpbs.rtf

Robert Reich's The Work of Nations
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5 pages in length. Robert Reich's The Work of Nations is an interesting analysis of the economy and how it can change and evolve. Of particular interest is Reich's explanation of high volume versus high value production, and the effects these can have on the economy of not only one nation, but of the global economy as well. Reich brings up some interesting points and while not all economists agree with some of his theories, he does make some valid statements that can leave the reader with something to think about. Biography lists 1 source.
Filename: JGAhival.wps

Rock of Ages Case Project
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A 23 page paper discussing the actions that this old company needs to take to return it to profitability and to usher it into today's business environment in a competitive manner. The company doggedly adheres to practices that have no place in today's hypercompetitive marketplace. ROA's greatest advantage is its high quality, both in fact and in reputation. However, the company's dated approach to manufacturing prohibits it from benefiting from increasing sales, and increasing sales is precisely what it needs to do to increase revenues. The company must bring its operations costs down to an acceptable level and increase revenues in order to return to profitability. It has the ability to accomplish what it needs to do, while maintaining the quality that is its greatest single point of strategic competitive advantage. Bibliography lists 11 sources.
Filename: KSmgmtRockofA2.rtf