ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Reviews of "Increasing Customer Retention Potential" and "Marketing Myopia"
[ send me this essay ]
A 3 page paper reviewing 2 articles. The customer retention article addresses the banking industry; the other is a 1998 assessment of nine types of myopia common to health care. Each has lessons for a wide range of industries, including the message that retaining a customer is far less costly than attracting and developing a new one. Bibliography lists 2 sources.
Filename: KSmktArtRevKas.rtf

Reviving and Re-launching Wendy's
[ send me this essay ]
This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing poorly compared to competitors such as McDonalds and Burger King. The paper starts by considering the potential reasons for the lackluster performance, the brands existing competences and forms of differentiation and then looks at how the brand could be marketed more productivity in the current marketing place. This includes defining a target market and presenting a new marketing campaign. The bibliography cites 4 sources.
Filename: TEwendy.rtf

Revlon
[ send me this essay ]
This 5 page paper looks at the position of Revlon overall in comparison with the rest of the industry, as well as in isolation. The company's strengths and weaknesses along with the brands, product lifecycle and advertising techniques are all included in the paper. The bibliography cites 6 sources.
Filename: TErevlon.wps

Revlon's Marketing Strategy
[ send me this essay ]
This key cosmetics firm is the focus of a 12 page paper on marketing strategy. Campaigns such as Charlie and Fire and Ice are highlighted as is the firm's recent push of its ColorStay line. A brief historical overview as well as a section on litigation with Jennifer Convertible is provided. Bad publicity as it concerns testing on animals is mentioned. Bibliography lists 10 sources.
Filename: Revstrat.wps

Reward Management; A Dissertation Proposal
[ send me this essay ]
This 22 page paper is a proposal for a dissertation looking at reward management and how this should be undertaken. Included in the proposal are a literary search on motivation theory and the role of profit related pay as well as an outline for further research to complete a dissertation and a discussion on how it will be analysed. The bibliography cites 24 sources.
Filename: TErewrdm.rtf

Rewarding Effort
[ send me this essay ]
A 3 page paper summarizing a 1992 article, “Rewarding failure and effort,” an article exhorting management accounting instructors not to discourage students who make real effort yet fail to arrive at prescribed conclusions. The paper discusses the article in terms of a management text, as well as examples from Mary Kay Ash, who the article’s authors also use as an example. Bibliography lists 3 sources.
Filename: KSmgRewEff.rtf

Rewarding Good Employees, Helping Poor Ones
[ send me this essay ]
This 3 page paper discusses what organizations can do to help their best people get rewarded and their worst performers improve. Bibliography lists 3 sources.
Filename: HVEmpMot.rtf

Rex Healthcare's Pain Management Clinic
[ send me this essay ]
A 13 page paper examining the position of Rex Pain Management Center, one of the several entities comprising Rex Healthcare in Raleigh, North Carolina. The paper traces Rex Healthcare's history (the original Rex Hospital opened in 1894) and how the organization grew over the years as Raleigh, the capital city, came to be known as the "Silicon Valley of the East." Three major universities in the area – Duke University, University of North Carolina and NC State University – all lie within 30 miles of each other and feature two major medical schools between them. Rex Pain Management Center has the benefit of a broad patient base and active, current research within its geographical reach. Using value chain, SWOT and management theory analyses, the paper concludes with recommendations for current management and for the clinic's long-term future. Bibliography lists 13 sources.
Filename: KSmgmtRexHlth.rtf

Rexall Sundown, Inc
[ send me this essay ]
A 16 page paper. Rexall Sundown is the success story every entrepreneur would like to claim as their own. Begun in 1976 with one product in a spare room in the house, this company has grown into a major international corporation. This essay includes these headings: Introduction; need for internationalization, corporate history, board of directors and executive officers, selected fiscal data, Rexall Sundown International. Information provided includes distribution procedures, expansion into the international market, acquisitions and more. 1 table is included. Bibliography lists 22 sources.
Filename: PGrexall.msw

Reynolds Construction and Columbus Case Studies
[ send me this essay ]
This 4 page paper looks at two case studies supplied by the student, develops a project schedule with the critical path identified and then looks at cost issues. The bibliography cites 4 sources.
Filename: TEcolumbus.rtf